Director Media Data Analytics and Technology

Develop and implement strategies for THC’s entire suite of Media Analytics Tools including Market Mix Modeling (MMM), Agile Testing and In-Campaign Measurement and Optimization to ensure media continues to deliver +5% annual ROI improvement. Stay current on latest media analytics tools and suppliers to ensure Hershey remains at the cutting edge in these capabilities. Select the best external partners and oversee their execution of our media. Also, partner with media publishers (Google, Facebook, The Trade Desk, etc.) to influence their product roadmaps to best deliver needs of THC media. Responsible for the selection and oversight of all partners related to data, analytics and technology. Work to build the acumen of the Media team along with marketers in the entire enterprise in order to be able to take advantage of the cutting edge capabilities brought into the company.

According to JobzMall, the average salary range for a Director Media Data Analytics and Technology in 100 Crystal A Dr, Hershey, PA 17033, USA is between $100,000 and $170,000. This range can vary depending on several factors, such as the individual's experience, qualifications, and industry.

The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more.