Welcome to Hershey, a global confectionery leader with a rich history of creating delicious treats that bring joy to people's lives. We are currently seeking a passionate and experienced Category Consultant to join our team and help us continue to innovate and bring new products to market. As a Category Consultant, you will play a crucial role in driving category growth and developing strategic plans to meet consumer demands. If you have a strong background in category management, a deep understanding of consumer behaviors and trends, and a love for all things chocolate, we would love to hear from you. Join us and be a part of creating sweet moments for our consumers every day.
- Develop and implement strategic plans to drive category growth and meet consumer demands.
- Conduct thorough market research and analysis to identify consumer behaviors and trends.
- Collaborate with cross-functional teams to develop innovative product ideas and bring them to market.
- Monitor industry trends and competitor activities to stay ahead of the market.
- Work closely with sales and marketing teams to develop effective promotional strategies.
- Analyze sales data and provide insights to inform business decisions.
- Identify and recommend opportunities for product improvements or new product development.
- Build and maintain strong relationships with key stakeholders, including suppliers and retailers.
- Stay updated on industry regulations and ensure compliance in all category-related activities.
- Provide guidance and mentorship to junior team members.
- Represent Hershey at industry events and conferences.
- Continuously seek ways to improve category performance and contribute to overall company growth.
- Uphold the company's values and promote a positive brand image.
Extensive Knowledge And Experience In The Confectionery Industry: A Category Consultant At Hershey Should Have A Deep Understanding Of The Confectionery Market, Including Consumer Trends, Competitive Landscape, And Product Offerings. This Knowledge Will Enable Them To Effectively Analyze And Advise On Category Performance And Growth Opportunities.
Strong Analytical And Problem-Solving Skills: The Role Of A Category Consultant Involves Analyzing Large Amounts Of Data And Identifying Key Insights To Drive Business Decisions. Candidates Should Possess Strong Analytical Skills And Be Able To Think Critically To Solve Complex Problems.
Strategic Thinking And Planning Abilities: Category Consultants Are Responsible For Developing And Executing Strategic Plans To Drive Category Growth. This Requires The Ability To Think Strategically, Identify Opportunities, And Develop Actionable Plans To Achieve Business Objectives.
Excellent Communication And Interpersonal Skills: Category Consultants Interact With Various Internal Teams, Including Sales, Marketing, And Supply Chain, As Well As External Stakeholders Such As Retailers And Distributors. Strong Communication And Interpersonal Skills Are Essential To Effectively Collaborate And Influence Decision-Making Across These Different Groups.
Bachelor's Degree In Business, Marketing, Or A Related Field: A Category Consultant At Hershey Should Have A Bachelor's Degree In A Relevant Field Such As Business, Marketing, Or Economics. This Educational Background Provides A Strong Foundation In Business Principles And Analytical Skills Necessary For This Role. An Advanced Degree Or Relevant Certifications May Also Be Preferred.
Product Development
Supply Chain Management
Sales forecasting
Pricing strategy
Category management
Competitive analysis
Market analysis
brand strategy
consumer insights
Retail merchandising
Promotional Planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Category Consultant in Hershey, PA, USA is between $60,000 and $80,000 per year. This can vary depending on factors such as experience, education, and specific job responsibilities.
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The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more.
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