Digital Media Manager
In this role, you will be responsible for developing B2B media strategy to drive digital awareness and demand gen for our location technology solutions. Own paid media strategy and integrated campaigns to drive B2B leads and sales pipeline with controlled cost per acquisition. Build global campaign strategy across key markets aimed at activating awareness, consideration, and conversion funnel. Synthesize core GTM plans and design blueprints to integrate developer, revenue, and brand objectives. Monitor trends, tools, opportunities and applications in paid media environments, and maintain digital center of excellence. Manage internal stakeholder relationships, campaign briefs and rollouts, and implement industry best practices. Continuously identify growth opportunities and channel optimizations to improve performance.
6-8 years’ experience driving traffic and B2B sales leads through paid digital media channels
Experience in integrating channel strategies (PPC, Social, Programmatic, Direct Buys, etc.)
Strong strategic mindset with clear view on how campaign tactics can be maximized together
MS Word
Time Management Skills
Paid Social Media Campaigns
MS Excel skills
Social media engagement skills
Data analysis and presentation skills
Verbal communication
written communication
Problem Solving Skills
Flexibility/Adaptability
Multi tasker
According to JobzMall, the average salary range for a Digital Media Manager in 425 W Randolph St, Chicago, IL 60606, USA is between $54,012 and $83,062 per year.
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Here Technologies is a company that provides mapping and location data and related services to individuals and companies. It is majority-owned by a consortium of German automotive companies, whilst other companies also own minority stakes.
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