
Content Marketing Strategist
The Content Marketing Strategist will develop strategy and planning for content creation, repurposing, and marketing Heartland products across the customer lifecycle. The strategist will work with the content team members and agencies on messaging, content themes and topics, and they will develop a plan for appropriate content types and implementation across the web site, SEO, social, email, paid and more. Deliver content design and planning, based on business requirements, research, and audience insights. Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals. Engage teams including marketing leaders, product owners, designers, writers, and developers. Create and build content and campaigns designed to bring offerings to market that drive customer acquisition and revenue growth.
5+ years of experience in multichannel content creation.
Experience with creating compelling messages for B2B or small business demographics
Audience development and subscription strategies experience a plus.
Skill at both long-form content creation and real-time content creation and distribution strategies and tactics
Experience creating a resource or library of content organized indicating SEO, translations and version control
Content Marketing
Web analytics
Time Management Skills
Social media engagement skills
Contently
Kapost
Real-time content creation
Verbal communication
Driven and self-motivated
Prioritizing skills
written communication
Flexibility/Adaptability
Multi-tasking
According to JobzMall, the average salary range for a Content Marketing Strategist in 616 N Broadway Ave, Oklahoma City, OK 73102, USA is between $55,000 and $72,000 per year. The salary range can vary depending on the experience level of the candidate, the size of the company, and the location of the job.
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Heartland Payment Systems, Inc. was a Fortune 1000 US-based payment processing and technology provider.

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