Social Media Director, Good Housekeeping

Welcome to Hearst Corporation, a leading media company with a diverse portfolio of brands and publications. We are seeking a talented and creative Social Media Director to join our team at Good Housekeeping. As the Social Media Director, you will play a crucial role in shaping the digital presence of one of the most trusted and iconic lifestyle magazines. We are looking for a driven individual with a passion for social media and an understanding of the Good Housekeeping brand. If you have a strong track record of developing successful social media strategies, excellent communication skills, and a keen eye for trends, we want to hear from you. Join us in our mission to inspire and empower our readers through engaging and innovative social media content.

1. Develop and implement social media strategies in alignment with the overall brand and business goals of Good Housekeeping.
2. Create and curate engaging and relevant social media content that resonates with the target audience and upholds the brand's values and voice.
3. Monitor and analyze social media metrics and use insights to continuously improve and optimize social media efforts.
4. Collaborate with the editorial, marketing, and design teams to ensure cohesive and consistent messaging across all social media platforms.
5. Stay up-to-date with the latest social media trends, tools, and best practices to ensure the brand's social media presence remains innovative and competitive.
6. Manage and oversee a team of social media specialists and content creators, providing guidance, training, and feedback as needed.
7. Foster relationships with influencers, partners, and other relevant contacts to expand the brand's reach and engagement on social media.
8. Develop and manage social media budgets and effectively allocate resources to achieve maximum impact and results.
9. Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
10. Ensure all social media content adheres to legal and ethical guidelines and follows company policies.
11. Collaborate with cross-functional teams to plan and execute social media campaigns and promotions.
12. Continuously monitor and report on industry trends, competitor activities, and consumer insights to inform social media strategies and initiatives.
13. Represent Good Housekeeping at industry events, conferences, and networking opportunities to promote the brand and establish partnerships.
14. Stay informed about industry changes and updates in social media algorithms and adjust strategies accordingly.
15. Uphold the company's values and code of conduct while representing the brand on social media platforms.

According to JobzMall, the average salary range for a Social Media Director, Good Housekeeping in New York, NY, USA is between $60,000 - $120,000 per year. This range can vary depending on the size and success of the company, as well as the experience and qualifications of the individual.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.