Senior Media Planning Executive

Are you an experienced media planning professional looking to take your career to the next level? Look no further, because we have the perfect opportunity for you! Hearst Corporation is seeking a highly skilled and driven Senior Media Planning Executive to join our dynamic and innovative team. As a key member of our media planning department, you will play a crucial role in shaping the advertising strategies for our renowned brand portfolio. We are looking for someone who not only has a strong understanding of the media landscape, but also possesses excellent analytical skills, a strategic mindset, and the ability to thrive in a fast-paced environment. If you are ready to make your mark in the media industry and work with some of the biggest names in publishing and entertainment, then we want to hear from you!

1. Develop and execute comprehensive media plans for Hearst Corporation's brand portfolio, utilizing a deep understanding of the media landscape and target audience demographics.
2. Stay up-to-date on industry trends and changes in consumer behavior to adjust media strategies accordingly.
3. Collaborate with internal teams such as marketing, sales, and creative to ensure cohesive and effective advertising campaigns.
4. Conduct market research and analysis to identify new opportunities for growth and optimization.
5. Negotiate with media vendors to secure favorable rates and placements for advertising campaigns.
6. Monitor and track advertising performance and provide regular reports to stakeholders.
7. Utilize data and analytics to make strategic recommendations for media planning and optimization.
8. Lead and mentor a team of media planning professionals, providing guidance and training as needed.
9. Stay within designated budgets and timelines for all media campaigns.
10. Continuously evaluate and improve media planning processes and procedures to increase efficiency and effectiveness.
11. Represent Hearst Corporation at industry events and conferences, networking and building relationships with media partners.
12. Work closely with clients to understand their business goals and objectives, and develop tailored media plans to meet their needs.
13. Collaborate with cross-functional teams to develop creative and innovative media solutions for clients.
14. Keep abreast of new technologies and media platforms, and make recommendations for their implementation in media plans.
15. Foster a positive and collaborative work environment, promoting teamwork and open communication.

According to JobzMall, the average salary range for a Senior Media Planning Executive in London, UK is between £40,000 to £60,000 per year. Factors such as the size and type of company, years of experience, and specific job responsibilities can affect the exact salary within this range. Additionally, bonuses, commissions, and other benefits may also impact the overall compensation package for this position.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.