Senior Manager, Paid Search

Are you a seasoned digital marketing professional with a passion for driving results through paid search campaigns? Do you have a strong track record of managing successful teams and optimizing campaigns to meet business objectives? If so, we have an exciting opportunity for you to join our team as the Senior Manager, Paid Search at Hearst Corporation.In this role, you will lead a team of paid search specialists and work closely with cross-functional teams to develop and execute paid search strategies across our portfolio of brands. You will be responsible for managing budgets, setting performance goals, and driving continuous improvement through data-driven insights and innovation.To be successful in this role, you must have a minimum of 5 years of experience in paid search marketing, with at least 2 years in a leadership role. You should possess strong analytical skills, a deep understanding of industry trends and best practices, and a proven ability to drive ROI through paid search campaigns.Join us and be a part of a dynamic and innovative team at Hearst Corporation. Apply now to take the next step in your career!

• Develop and execute paid search strategies across multiple brands within the Hearst Corporation portfolio.
• Lead and manage a team of paid search specialists, providing guidance, support, and mentorship to ensure team success.
• Set performance goals and track progress towards meeting business objectives, regularly reporting on key metrics and providing recommendations for optimization.
• Collaborate with cross-functional teams, including marketing, sales, and analytics, to ensure alignment and integration of paid search campaigns with overall business goals.
• Manage budgets and allocate resources effectively to maximize ROI and achieve desired results.
• Stay up-to-date on industry trends and best practices, sharing insights and implementing innovative strategies to drive continuous improvement.
• Utilize data-driven insights to identify opportunities for optimization and make informed decisions to improve campaign performance.
• Act as a subject matter expert for paid search, providing guidance and support to other teams and departments as needed.
• Develop and maintain relationships with external partners and vendors to leverage their expertise and resources for campaign success.
• Represent the Hearst Corporation brand and values, maintaining a high level of professionalism and integrity in all communications and interactions.
• Train and onboard new team members, fostering a positive and collaborative team culture.
• Continuously evaluate and improve processes and procedures to increase efficiency and effectiveness within the paid search team.
• Stay compliant with industry regulations and guidelines, ensuring all campaigns are ethical and follow best practices.

According to JobzMall, the average salary range for a Senior Manager, Paid Search in New York, NY, USA is $87,000 - $145,000 per year. However, this can vary depending on factors such as the specific company, experience level, and additional skills or certifications.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.