Senior Director, Data Activation & Audience Intelligence
Welcome to the exciting world of data activation and audience intelligence at Hearst Corporation! As the Senior Director of this department, you will play a crucial role in driving the success of our company by utilizing data to inform our audience engagement and marketing strategies. This is a dynamic and challenging position that requires a strategic mindset, strong leadership skills, and a deep understanding of data analytics and audience insights. We are looking for a driven and experienced professional to join our team and help take our data capabilities to the next level. If you are passionate about leveraging data to drive business results and have a proven track record of success in this field, we want to hear from you!
- Lead the data activation and audience intelligence department at Hearst Corporation, setting the strategic direction and vision for the team.
- Utilize data to inform and optimize audience engagement and marketing strategies across all platforms and channels.
- Collaborate with cross-functional teams including marketing, sales, and editorial to develop data-driven initiatives and campaigns.
- Stay up-to-date on industry trends and best practices in data analytics and audience insights, and make recommendations for new tools and technologies to enhance our capabilities.
- Manage a team of data analysts and strategists, providing guidance, mentorship, and training to help them grow in their roles.
- Develop and maintain relationships with external partners and vendors to access and leverage data sources and technologies.
- Work closely with senior leadership to communicate the value and impact of data activation and audience intelligence on company growth and success.
- Develop and monitor key performance indicators (KPIs) to measure the effectiveness of data-driven initiatives and make adjustments as needed.
- Ensure compliance with data privacy regulations and company policies to protect sensitive information.
- Continuously assess and improve data processes and workflows to increase efficiency and accuracy of data analysis and reporting.
Extensive Experience In Data Analytics And Audience Intelligence: The Senior Director Should Have A Strong Background In Data Analysis And A Deep Understanding Of Audience Behavior And Segmentation. This Includes Experience With Tools And Platforms Such As Google Analytics, Adobe Analytics, And Dmps.
Strategic Thinking And Leadership Skills: The Senior Director Must Possess Strong Strategic Thinking Skills And The Ability To Develop And Execute Data Activation Strategies That Align With The Company's Overall Goals. They Should Also Have Proven Leadership Skills To Manage A Team And Drive Results.
Knowledge Of Digital Media And Advertising: The Senior Director Should Have A Thorough Understanding Of The Digital Media Landscape, Including Emerging Trends And Technologies. They Should Also Have Experience With Advertising And Marketing Strategies, Particularly In The Context Of Data Activation And Audience Targeting.
Strong Communication And Collaboration Skills: The Senior Director Must Have Excellent Communication Skills To Effectively Convey Data Insights And Strategies To Cross-Functional Teams And Senior Leadership. They Should Also Be Able To Collaborate With Various Stakeholders, Including Sales, Marketing, And Product Teams.
Business Acumen And Financial Management: As A Senior Leader, The Senior Director Should Have Strong Business Acumen And The Ability To Manage Budgets And Drive Revenue Growth Through Data Activation And Audience Intelligence Initiatives. This Includes The Ability To Analyze Data And Make Data-Driven Decisions To Optimize Performance And Drive Business Outcomes.
Strategic Planning
Project Management
Data Analysis
Market Research
Team Management
Business Development
Digital Marketing
Data Visualization
Audience segmentation
Data governance
Data Privacy
Audience Insights
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Director, Data Activation & Audience Intelligence in New York, NY, USA is between $140,000 and $200,000 per year. This can vary based on factors such as the specific industry, company size, and individual experience and qualifications.
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Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.
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