Hearst Corporation

Programmatic Operations Associate

Hearst Corporation

New York, NY, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Are you a detail-oriented and highly analytical individual looking to kickstart your career in the ever-evolving world of digital advertising? Look no further! Hearst Corporation is seeking a Programmatic Operations Associate to join our dynamic team. As a Programmatic Operations Associate, you will play a critical role in optimizing and managing our programmatic advertising campaigns across various platforms. We are seeking someone with a strong understanding of programmatic advertising and a passion for staying ahead of industry trends. If you have a keen eye for data and a drive for success, we want to hear from you!

  1. Manage and optimize programmatic advertising campaigns across various platforms.
  2. Stay up-to-date with industry trends and developments in digital advertising.
  3. Utilize strong analytical skills to track and analyze campaign performance.
  4. Collaborate with cross-functional teams to ensure campaign objectives are met.
  5. Monitor and adjust campaign budgets and bids to maximize ROI.
  6. Use data-driven insights to make strategic recommendations for campaign improvements.
  7. Conduct A/B testing and provide insights for campaign optimization.
  8. Troubleshoot and resolve any issues that may arise with programmatic campaigns.
  9. Develop and maintain relationships with external partners and vendors.
  10. Communicate campaign updates and results to internal stakeholders.
  11. Assist with budget planning and forecasting for programmatic campaigns.
  12. Continuously monitor and report on programmatic advertising trends and industry best practices.
  13. Identify and implement process improvements to increase efficiency and effectiveness.
  14. Ensure all campaigns are compliant with industry standards and regulations.
  15. Train and mentor junior team members on programmatic advertising strategies and best practices.
Where is this job?
This job is located at New York, NY, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Advertising, Or A Related Field

  • 2-3 Years Of Experience In Programmatic Advertising Operations Or Digital Media Buying

  • Proficiency In Ad Serving Platforms Such As Google Ad Manager, Doubleclick, Or Appnexus

  • Strong Analytical Skills And Ability To Interpret Data And Make Strategic Recommendations

  • Excellent Communication And Project Management Skills, With Ability To Work Collaboratively With Cross-Functional Teams.

Required Skills
  • Inventory Management

  • Google Analytics

  • Data Analysis

  • Budget management

  • Reporting

  • Ad operations

  • Campaign optimization

  • Audience targeting

  • Programmatic buying

  • Ad Server Management

  • Demand-Side Platforms (Dsps)

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Organization

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Programmatic Operations Associate in New York, NY, USA is $60,000 - $85,000 per year. However, this can vary depending on factors such as the specific company and industry, the candidate's experience and education level, and the current job market.

Additional Information
Hearst Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMay 6th, 2024
Apply BeforeJuly 20th, 2025
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About Hearst Corporation

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.

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