
Programmatic Operations Associate
Are you a detail-oriented and highly analytical individual looking to kickstart your career in the ever-evolving world of digital advertising? Look no further! Hearst Corporation is seeking a Programmatic Operations Associate to join our dynamic team. As a Programmatic Operations Associate, you will play a critical role in optimizing and managing our programmatic advertising campaigns across various platforms. We are seeking someone with a strong understanding of programmatic advertising and a passion for staying ahead of industry trends. If you have a keen eye for data and a drive for success, we want to hear from you!
- Manage and optimize programmatic advertising campaigns across various platforms.
- Stay up-to-date with industry trends and developments in digital advertising.
- Utilize strong analytical skills to track and analyze campaign performance.
- Collaborate with cross-functional teams to ensure campaign objectives are met.
- Monitor and adjust campaign budgets and bids to maximize ROI.
- Use data-driven insights to make strategic recommendations for campaign improvements.
- Conduct A/B testing and provide insights for campaign optimization.
- Troubleshoot and resolve any issues that may arise with programmatic campaigns.
- Develop and maintain relationships with external partners and vendors.
- Communicate campaign updates and results to internal stakeholders.
- Assist with budget planning and forecasting for programmatic campaigns.
- Continuously monitor and report on programmatic advertising trends and industry best practices.
- Identify and implement process improvements to increase efficiency and effectiveness.
- Ensure all campaigns are compliant with industry standards and regulations.
- Train and mentor junior team members on programmatic advertising strategies and best practices.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
2-3 Years Of Experience In Programmatic Advertising Operations Or Digital Media Buying
Proficiency In Ad Serving Platforms Such As Google Ad Manager, Doubleclick, Or Appnexus
Strong Analytical Skills And Ability To Interpret Data And Make Strategic Recommendations
Excellent Communication And Project Management Skills, With Ability To Work Collaboratively With Cross-Functional Teams.
Inventory Management
Google Analytics
Data Analysis
Budget management
Reporting
Ad operations
Campaign optimization
Audience targeting
Programmatic buying
Ad Server Management
Demand-Side Platforms (Dsps)
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Programmatic Operations Associate in New York, NY, USA is $60,000 - $85,000 per year. However, this can vary depending on factors such as the specific company and industry, the candidate's experience and education level, and the current job market.
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Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.

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