Hearst Corporation

Product Marketing Director

Hearst Corporation

Dallas, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a strategic and innovative marketer with a passion for driving product growth and success? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you as a Product Marketing Director at Hearst Corporation.In this role, you will play a pivotal role in developing and executing product marketing strategies for our diverse portfolio of brands. You will work closely with cross-functional teams to drive product adoption, revenue growth, and customer satisfaction.We are seeking a highly motivated and results-driven individual with a proven track record of success in product marketing. The ideal candidate will possess strong leadership skills, excellent communication abilities, and a deep understanding of the digital media landscape.If you are ready to take on a challenging and rewarding role, we invite you to join our team at Hearst Corporation as our Product Marketing Director.

  1. Develop and execute comprehensive product marketing strategies for Hearst Corporation's portfolio of brands.
  2. Collaborate with cross-functional teams to drive product adoption, revenue growth, and customer satisfaction.
  3. Conduct market research and analysis to identify new opportunities for product growth and expansion.
  4. Monitor and analyze product performance metrics to make data-driven decisions and recommendations.
  5. Create and manage product marketing budgets to ensure effective and efficient use of resources.
  6. Lead and mentor a team of product marketing professionals to achieve departmental goals.
  7. Foster strong relationships with key stakeholders, including brand teams, sales teams, and external partners.
  8. Stay up-to-date with industry trends and best practices to continually improve product marketing strategies.
  9. Develop and maintain a deep understanding of the digital media landscape and its impact on product marketing.
  10. Collaborate with the sales team to develop compelling sales materials and presentations.
  11. Represent Hearst Corporation and its brands at industry events and conferences.
  12. Communicate product updates and enhancements to internal teams and external partners.
  13. Ensure compliance with all legal and regulatory requirements related to product marketing.
  14. Continuously evaluate and improve processes to streamline product marketing efforts.
  15. Drive a culture of innovation and creativity within the product marketing team.
Where is this job?
This job is located at Dallas, TX, USA
Job Qualifications
  • Strong Understanding Of Market Trends, Consumer Behavior, And Competitive Landscape.

  • Excellent Communication, Leadership, And Project Management Skills.

  • Bachelor's Or Master's Degree In Marketing, Business, Or A Related Field.

  • Minimum Of 7-10 Years Of Experience In Product Marketing, Preferably In The Media Or Publishing Industry.

  • Proven Track Record Of Successfully Launching And Managing Products From Concept To Market.

Required Skills
  • Advertising

  • Product Development

  • Data Analysis

  • Market Research

  • Campaign Management

  • Digital Marketing

  • Content Strategy

  • Brand management

  • Pricing strategy

  • Competitive analysis

  • consumer insights

  • Product positioning

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Product Marketing Director in Dallas, TX, USA is between $136,000 to $202,000 per year. This can vary depending on factors such as years of experience, specific industry, and company size.

Additional Information
Hearst Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 11th, 2023
Apply BeforeNovember 16th, 2025
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About Hearst Corporation

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.

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