Media Strategist & Planner, Manager
Welcome to Hearst Corporation, where we believe in the power of media to inform, inspire, and engage audiences. We are seeking a talented and dynamic Media Strategist & Planner, Manager to join our team and help us shape the future of media. As the Media Strategist & Planner, Manager, you will play a crucial role in developing and implementing strategic media plans to drive business growth and enhance our brand presence. We are looking for a creative and analytical thinker with a passion for media and a keen understanding of consumer behavior. If you are a strategic leader with a strong track record of success in media planning and a desire to work in a fast-paced and innovative environment, we want to hear from you.
- Develop and implement strategic media plans to drive business growth and enhance brand presence.
- Conduct market research and analyze consumer behavior to inform media strategies.
- Collaborate with internal teams and external partners to develop integrated media campaigns.
- Stay up-to-date on industry trends and innovations, and incorporate them into media plans.
- Monitor and track media performance, making adjustments as needed to optimize results.
- Manage media budgets and negotiate rates with vendors to ensure cost-effective solutions.
- Present media plans and results to key stakeholders, including senior management.
- Act as a strategic thought leader, providing insights and recommendations to improve media strategies.
- Identify new and emerging media platforms to reach target audiences.
- Work closely with creative teams to align messaging and branding across different media channels.
- Manage relationships with media vendors and negotiate contracts.
- Ensure compliance with industry regulations and company policies.
- Mentor and guide junior team members to develop their skills and support their career growth.
- Maintain strong relationships with clients and provide exceptional customer service.
- Continuously evaluate and improve media planning processes and procedures.
Bachelor's Degree In Marketing, Advertising, Communications, Or Related Field.
Minimum Of 3-5 Years Of Experience In Media Planning And Strategy, Preferably In A Digital Media Environment.
Strong Understanding Of Media Landscape, Including Traditional And Emerging Channels, As Well As Audience Targeting And Measurement.
Proven Track Record Of Developing Successful Media Campaigns, Including Budget Management And Roi Analysis.
Excellent Communication And Collaboration Skills, With The Ability To Work Cross-Functionally And Manage Relationships With External Media Partners.
Data Analysis
Budget management
Content Creation
Social media management
Brand management
Media planning
Digital advertising
Campaign optimization
Cross-channel marketing
Audience targeting
Media Buying
Communication
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Strategist & Planner, Manager in Houston, TX, USA is $60,000 to $90,000 per year. However, factors such as experience, education, and the specific company or industry can greatly impact the salary for this role.
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Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.
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