Manager, Programmatic Yield

Are you an experienced programmatic advertising professional looking for a new and exciting opportunity? Look no further! Hearst Corporation is seeking a highly motivated Manager of Programmatic Yield to join our dynamic team. In this role, you will play a crucial part in maximizing revenue and optimizing inventory through our programmatic channels. We are looking for a driven individual with a strong background in digital advertising and a passion for data-driven decision making. If you thrive in a fast-paced, collaborative environment and have a strong understanding of programmatic advertising, we want to hear from you!

1. Develop and implement strategies to maximize revenue and optimize inventory through programmatic channels.
2. Utilize data-driven decision making to identify opportunities for growth and improvement.
3. Manage and maintain relationships with programmatic partners, including ad networks and demand-side platforms.
4. Monitor and analyze programmatic performance metrics to identify trends and make data-driven recommendations.
5. Stay up-to-date on industry trends and best practices in programmatic advertising.
6. Collaborate with cross-functional teams, including sales and operations, to ensure smooth and efficient execution of programmatic campaigns.
7. Train and mentor team members on programmatic advertising best practices and strategies.
8. Monitor and troubleshoot any technical issues related to programmatic ad serving.
9. Develop and deliver regular reports on programmatic performance to senior management.
10. Proactively identify and propose solutions to improve programmatic processes and efficiency.
11. Ensure compliance with industry regulations and best practices.
12. Stay informed on changes and updates to programmatic platforms and technologies.
13. Assist in developing and managing programmatic advertising budgets.
14. Collaborate with sales teams to develop programmatic offerings and packages for clients.
15. Continuously monitor and adjust programmatic strategies to meet revenue and performance goals.

According to JobzMall, the average salary range for a Manager, Programmatic Yield in New York, NY, USA is $85,000-$120,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. It is always best to research the specific job and company to get a more accurate salary range.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.