Director, Data & Audience Activation
Welcome to Hearst Corporation, a leading global media, information, and services company, where we empower creativity and innovation through our diverse portfolio of iconic brands. We are currently seeking a talented and driven individual to join our team as Director, Data & Audience Activation. In this role, you will play a pivotal role in shaping and executing our data strategy while driving audience growth and engagement. We are looking for a dynamic leader with a strong background in data management and audience activation, who is passionate about leveraging data to drive business outcomes. If you are a results-oriented individual with excellent communication skills and a knack for problem-solving, we want to hear from you!
- Develop and implement data strategy to support business objectives and drive audience growth and engagement.
- Lead a team of data and audience activation specialists to ensure effective execution of data-driven initiatives.
- Collaborate with cross-functional teams, including marketing, sales, and product, to identify and prioritize data needs and opportunities.
- Utilize data analytics to track and measure key performance indicators and make data-driven recommendations for improvements.
- Stay up-to-date on industry trends and best practices related to data management and audience activation.
- Oversee the implementation and maintenance of data management systems and tools.
- Establish and maintain relationships with external data partners and vendors.
- Ensure compliance with data privacy and security regulations.
- Develop and manage budgets for data and audience activation initiatives.
- Communicate data strategy and results to senior leadership and stakeholders.
- Identify and troubleshoot issues related to data quality, accuracy, and consistency.
- Foster a culture of continuous learning and improvement within the data and audience activation team.
- Serve as a thought leader and advocate for data-driven decision making throughout the organization.
- Identify and implement process improvements to streamline data management and audience activation processes.
- Develop and maintain strong relationships with internal and external stakeholders to drive collaboration and alignment on data initiatives.
Extensive Experience In Data Analytics And Audience Segmentation: The Ideal Candidate Should Have A Strong Background In Data Analysis And Be Able To Effectively Use Various Tools And Techniques To Segment And Target Different Audiences.
Strong Leadership And Management Skills: As A Director, This Role Will Require The Ability To Lead And Manage A Team Of Data Analysts And Audience Activation Specialists. The Candidate Should Have Proven Experience In Managing And Motivating Teams To Achieve Results.
In-Depth Knowledge Of Digital Media And Advertising: The Role Will Involve Working Closely With Various Digital Media Platforms, So The Ideal Candidate Should Have A Thorough Understanding Of The Digital Advertising Landscape And Be Able To Leverage It To Drive Audience Activation.
Proven Track Record Of Driving Results: The Director Should Have A Demonstrated Track Record Of Success In Driving Audience Activation Initiatives And Delivering Measurable Results. This Could Include Examples Of Successful Campaigns Or Initiatives They Have Led In Previous Roles.
Excellent Communication And Collaboration Skills: The Role Will Involve Working Closely With Various Stakeholders, Both Internal And External. The Ideal Candidate Should Have Excellent Communication And Collaboration Skills To Effectively Convey Data Insights And Collaborate With Cross-Functional Teams.
Strategic Planning
Project Management
Data Analysis
Budget management
Digital Marketing
Audience segmentation
Team Leadership
Campaign optimization
Audience targeting
Cross-Functional Collaboration
Data-Driven Insights
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director, Data & Audience Activation in New York, NY, USA is between $153,000 and $210,000 per year. This range may vary depending on factors such as years of experience, specific industry, and company size.
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Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.
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