Consumer Group Copywriter
Welcome to Hearst Corporation, the leading media and information company with a global presence and a rich history of delivering high-quality content to millions of consumers worldwide. We are currently seeking a talented and dynamic Consumer Group Copywriter to join our team and help drive the success of our diverse portfolio of brands. If you have a passion for creating engaging and impactful copy, a keen understanding of consumer behavior, and a drive to work in a fast-paced and innovative environment, then we want to hear from you! As a member of our team, you will have the opportunity to collaborate with top-notch creative professionals and shape the voice of our brands. Join us in our mission to inform, entertain, and inspire audiences across multiple platforms.
- Develop and write creative and compelling copy for various platforms and mediums, including but not limited to print, digital, social media, and video.
- Collaborate with brand teams to understand and align with their goals, target audience, and brand voice.
- Conduct research on consumer behavior, market trends, and industry best practices to inform and enhance copywriting strategies.
- Take a proactive approach in brainstorming and pitching new ideas and concepts for campaigns, promotions, and other marketing initiatives.
- Ensure all copy is accurate, consistent, and adheres to brand guidelines and company standards.
- Edit and proofread copy to ensure it is error-free and meets quality standards.
- Stay updated on industry news and developments to continuously improve and innovate copywriting techniques.
- Work closely with designers, marketers, and other team members to ensure a cohesive and effective campaign execution.
- Meet tight deadlines and manage multiple projects simultaneously in a fast-paced and dynamic environment.
- Maintain open communication and collaborate effectively with cross-functional teams to achieve project objectives.
- Continuously monitor and analyze the performance of copy and make necessary adjustments to improve results.
- Uphold the company's mission, values, and ethics in all aspects of the job.
Excellent Writing Skills: A Qualified Candidate For The Consumer Group Copywriter Position At Hearst Corporation Should Possess Exceptional Writing Skills, With The Ability To Create Engaging And Persuasive Copy For Various Consumer-Focused Publications And Media Platforms.
Marketing And Advertising Knowledge: The Ideal Candidate Should Have A Strong Understanding Of Marketing And Advertising Principles, Including How To Effectively Craft Messaging That Resonates With Target Audiences And Drives Consumer Engagement.
Creative Thinking: The Ability To Think Outside The Box And Come Up With Innovative Ideas For Campaigns And Content Is Crucial For Success In This Role. A Qualified Candidate Should Have A Creative Mindset And Be Able To Generate Fresh And Compelling Content Ideas.
Attention To Detail: As A Consumer Group Copywriter, It Is Important To Have A Keen Eye For Detail And To Be Able To Produce Error-Free And Polished Copy. A Qualified Candidate Should Be Able To Proofread And Edit Their Own Work And Ensure Accuracy And Consistency In All Communications.
Industry Knowledge: An Understanding Of The Consumer Market And Current Trends In The Industry Is Essential For This Role. A Qualified Candidate Should Have A Strong Knowledge Of Consumer Behavior, Preferences, And Interests, As Well As A Passion For Staying Up-To-Date On The Latest Industry Developments.
Marketing Strategy
Content Creation
Creative writing
Digital advertising
consumer insights
social media savvy
copy editing
SEO Optimization
Brand Messaging
Advertising Campaigns
Target Audience Analysis
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Consumer Group Copywriter in New York, NY, USA is between $60,000 and $80,000 per year. This range can vary depending on factors such as experience, skills, and the specific company or industry the copywriter is working in.
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Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.
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