Associate Director, Email & Lifecycle Marketing

Welcome to Hearst Corporation, where our mission is to inform, inspire, and entertain through our diverse portfolio of media brands. We are currently seeking a dynamic and strategic Associate Director of Email & Lifecycle Marketing to join our team. In this role, you will be responsible for developing and executing innovative email marketing strategies to drive customer engagement and retention. The ideal candidate is a highly motivated and experienced marketing professional with a passion for utilizing data to create impactful campaigns. If you are looking for a challenging and rewarding opportunity to make a significant impact within a leading media company, we encourage you to apply.

1. Develop and implement email marketing strategies that align with the company's overall goals and objectives.
2. Create and manage email campaigns that effectively engage and retain customers across multiple brands and platforms.
3. Utilize data and analytics to identify key insights and trends to inform email marketing strategies and optimize performance.
4. Collaborate with cross-functional teams, such as content creators, designers, and data analysts, to ensure cohesive and effective email campaigns.
5. Monitor and analyze email metrics to measure campaign success and make data-driven recommendations for improvement.
6. Stay up-to-date on industry trends and best practices to continuously innovate and improve email marketing efforts.
7. Develop and maintain email marketing calendars and schedules, ensuring timely and relevant communication with customers.
8. Manage and segment email lists to ensure targeted and personalized messaging.
9. Conduct A/B testing and utilize results to inform and optimize future campaigns.
10. Collaborate with external partners and vendors to execute email marketing initiatives.
11. Develop and maintain strong relationships with internal stakeholders to ensure alignment and support for email marketing strategies.
12. Manage email marketing budget and make strategic decisions to maximize return on investment.
13. Stay informed of email marketing laws and regulations to ensure compliance.
14. Provide regular reports and updates on email marketing performance to senior management.
15. Mentor and train junior team members and provide guidance and support to help them grow in their roles.

According to JobzMall, the average salary range for a Associate Director, Email & Lifecycle Marketing in New York, NY, USA is $120,000 - $150,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Some companies may offer higher salaries and bonuses for this role, while others may offer lower salaries. It is important to research the specific company and negotiate for a fair salary based on your qualifications and experience.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.