Digital Account Manager - Paid Media
Hello there! Are you a digital marketing enthusiast with a passion for paid media strategy? If so, we have an exciting opportunity for you at Hasbro. As the Digital Account Manager for Paid Media, you will play a crucial role in driving brand awareness and sales through strategic planning and execution of paid media campaigns. We are looking for a dynamic and results-driven individual with a strong understanding of digital media platforms and a knack for building successful partnerships. If you have a sharp eye for data and a creative mindset, we would love to have you on our team. Keep reading to learn more about the qualifications and responsibilities for this role.
- Develop and implement paid media strategies to drive brand awareness and sales for Hasbro products
- Collaborate with cross-functional teams to align paid media efforts with overall marketing objectives and campaign messaging
- Monitor and analyze performance metrics to optimize campaigns and make data-driven recommendations
- Manage relationships with external vendors and partners, including media agencies and advertising platforms
- Stay up-to-date on industry trends and best practices for digital and paid media to continuously improve strategies and tactics
- Create and manage budgets for paid media campaigns, ensuring efficient and effective use of resources
- Coordinate with creative teams to develop compelling ad content and messaging that resonates with target audiences
- Conduct regular competitor analysis to identify new opportunities and potential threats in the paid media landscape
- Provide regular reports and updates on campaign performance to stakeholders, including senior management
- Collaborate with sales teams to ensure paid media efforts align with retailer partnerships and promotions
- Train and onboard new team members on paid media best practices and internal processes.
In-Depth Understanding Of Paid Media Platforms: The Ideal Candidate Should Possess A Thorough Knowledge Of Digital Advertising Platforms Such As Google Ads, Facebook Ads, And Amazon Ads. They Should Also Be Familiar With The Latest Trends And Updates In These Platforms.
Experience In Managing Paid Media Campaigns: A Digital Account Manager Should Have Previous Experience In Planning And Executing Successful Paid Media Campaigns. This Includes Setting Campaign Goals, Creating Ad Copies, Optimizing Campaigns, And Analyzing Performance Data.
Strong Analytical Skills: As A Digital Account Manager, The Ability To Analyze Data And Draw Insights From It Is Crucial. The Candidate Should Be Able To Use Data To Make Strategic Decisions And Recommendations For Campaign Optimization.
Excellent Communication And Client Management Skills: The Role Of A Digital Account Manager Involves Working Closely With Clients And Internal Teams. Strong Communication And Client Management Skills Are Essential To Build And Maintain Relationships And Ensure Client Satisfaction.
Project Management And Organizational Skills: A Digital Account Manager Is Responsible For Managing Multiple Campaigns And Clients Simultaneously. They Should Have Excellent Project Management And Organizational Skills To Ensure All Campaigns Are Running Smoothly And On Schedule.
Social Media
Data Analysis
Market Research
Campaign Management
Budget management
Reporting
Content Strategy
Influencer Marketing
Digital advertising
Client communication
performance tracking
Paid Search
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Digital Account Manager - Paid Media in Pawtucket, RI, USA is $60,000 - $80,000 per year. This may vary depending on factors such as experience, skills, and the specific company or industry.
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Hasbro, Inc. is an American worldwide toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others.
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