H&R Block

Senior Marketing Analyst

H&R Block
Kansas City, MO, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a data-driven, strategic thinker with a passion for marketing? H&R Block is seeking a Senior Marketing Analyst to join our team and drive our marketing efforts to the next level. As a key member of our marketing team, you will utilize your expertise in data analysis and market research to develop and implement innovative marketing strategies that will propel our business forward. We are looking for a highly motivated and experienced individual who can thrive in a fast-paced environment and is dedicated to delivering results. If you are a dynamic professional with a strong analytical mind and a proven track record of success in marketing, we want to hear from you!

  1. Conduct market research and gather data to identify consumer trends, behaviors, and preferences.
  2. Analyze and interpret data to provide insights and recommendations for marketing strategies.
  3. Develop and implement data-driven marketing plans, campaigns, and initiatives.
  4. Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
  5. Monitor and track the performance of marketing efforts, providing regular reports and analysis to inform decision-making.
  6. Utilize various analytics tools to assess the effectiveness of marketing campaigns and make data-driven adjustments as needed.
  7. Stay up-to-date on industry trends and best practices to continuously improve marketing efforts.
  8. Serve as a subject matter expert on marketing analytics and provide guidance and support to team members.
  9. Develop and maintain relationships with external partners and vendors to enhance marketing efforts.
  10. Ensure compliance with data privacy and protection regulations.
  11. Continuously identify opportunities for optimization and improvement in marketing efforts.
  12. Stay organized and prioritize tasks to meet deadlines in a fast-paced environment.
  13. Communicate effectively with team members and stakeholders to share insights and drive alignment.
  14. Represent the company in a professional manner and uphold company values.
Where is this job?
This job is located at Kansas City, MO, USA
Job Qualifications

  • Extensive Experience In Market Research And Analysis: A Senior Marketing Analyst At H&R Block Should Have A Strong Background In Conducting Market Research, Analyzing Data, And Identifying Key Trends And Insights To Inform Marketing Strategies.

  • Proficiency In Data Analysis And Statistical Modeling: This Role Requires Advanced Skills In Data Analysis And Statistical Modeling, Using Tools Such As Excel, Sas, Or Spss To Manipulate And Interpret Large Datasets.

  • Knowledge Of The Tax Industry: H&R Block Is A Leading Tax Preparation Company, So A Senior Marketing Analyst Should Have A Deep Understanding Of The Tax Industry, Including Current Trends, Regulations, And Competitors.

  • Excellent Communication And Presentation Skills: As A Senior Member Of The Marketing Team, This Role Will Involve Presenting Insights And Recommendations To Key Stakeholders, So Strong Communication And Presentation Skills Are Essential.

  • Strategic Thinking And Problem-Solving Abilities: The Senior Marketing Analyst Will Be Responsible For Developing Strategic Marketing Plans And Solving Complex Business Problems, So Strong Critical Thinking And Strategic Planning Skills Are Crucial For Success In This Role.

Required Skills

  • Data Analysis

  • Market Research

  • Marketing

  • Budget management

  • Content Creation

  • Social media management

  • Brand management

  • Customer segmentation

  • Digital advertising

  • Competitive analysis

  • Strategic Thinking

  • Campaign planning

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Senior Marketing Analyst in Kansas City, MO, USA is $60,000 - $90,000 per year. This may vary depending on factors such as experience, education, and industry. Additionally, bonuses and other benefits may also impact the overall salary package for this position.

Additional Information
H&R Block is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 5th, 2024
Apply BeforeMay 22nd, 2025
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About H&R Block

H&R Block, Inc., or H&R Block, is an American tax preparation company operating in North America, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide.

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