Senior Manager, Search Marketing

Are you a passionate and results-driven marketer with a strong background in search engine marketing? Do you have experience managing a team and driving successful campaigns that generate high ROI? If so, we have an exciting opportunity for you! H&R Block is seeking a dynamic Senior Manager, Search Marketing to lead our search marketing efforts and help drive our business forward. In this role, you will have the opportunity to shape and execute our overall search strategy, manage a team of talented marketers, and collaborate with cross-functional teams to achieve our business goals. The ideal candidate will have a minimum of 7 years of experience in search marketing, a proven track record of delivering successful campaigns, and strong leadership skills. If you're ready to take the next step in your career and make a significant impact in a fast-paced and dynamic environment, we want to hear from you!

1. Develop and execute a comprehensive search marketing strategy to drive business growth and meet key performance indicators.
2. Lead and mentor a team of search marketing professionals, providing guidance, coaching, and performance evaluations.
3. Collaborate with cross-functional teams including product, analytics, and creative to align search marketing efforts with overall business goals.
4. Continuously monitor and analyze search marketing performance, making data-driven decisions to optimize campaigns and drive high ROI.
5. Stay up-to-date on industry trends and best practices in search marketing, implementing new strategies and tactics as needed.
6. Manage and allocate search marketing budget effectively to ensure maximum impact and ROI.
7. Develop and maintain relationships with search marketing vendors and platforms, negotiating contracts and managing partnerships.
8. Create and present regular reports and updates on search marketing performance to senior management.
9. Identify and implement new opportunities for growth and expansion in search marketing channels.
10. Demonstrate strong leadership skills, fostering a positive and collaborative team environment.
11. Manage and prioritize multiple projects and timelines effectively to meet deadlines and business objectives.
12. Ensure compliance with all search marketing regulations and guidelines.
13. Represent the company and its brand in a professional and positive manner at industry events and conferences.
14. Continuously evaluate and improve search marketing processes and procedures to increase efficiency and effectiveness.
15. Act as a subject matter expert on search marketing, providing insights and recommendations to senior management and other teams within the organization.

According to JobzMall, the average salary range for a Senior Manager, Search Marketing in Kansas City, MO, USA is between $94,000 to $140,000 per year. This can vary depending on factors such as the company, industry, experience, and skillset of the individual. Some companies may offer additional bonuses and benefits as well.

H&R Block, Inc., or H&R Block, is an American tax preparation company operating in North America, Australia, and India. The company was founded in 1955 by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide.