
Targeted Marketing Manager
As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they-re met; develops / manages campaign strategy; owns targeted marketing campaigns and results. Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting. Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy. Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first. Finalizes creative briefs, marketing plans. Ensures adherence with process standards and channel best practices. Oversees / adheres to campaign budgeting.
Ability to manage multiple priorities and shift focus between projects / tasks
7+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels
Strong working knowledge of Salesforce Marketing Cloud (CRM)
Ability to foster / mentor more junior members of the team
Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers
Tableau
MS Word
MS PowerPoint
Forecasting skills
Power BI
Advanced analytical skills
Time Management Skills
MS Excel skills
Verbal communication
Detail Oriented
Results-oriented
written communication
Problem-Solving
Flexibility/Adaptability
Multi tasker
Driven for excellence
According to JobzMall, the average salary range for a Targeted Marketing Manager in 646 S Flores St, San Antonio, TX 78204, USA is $45,000 to $90,000 per year. This range could vary depending on factors such as the level of experience, qualifications, and location.
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H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.

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