
Seller Defined Audiences (SDA) Manager, eCommerce Website Operations
Are you a driven and analytical individual with a passion for eCommerce? Do you thrive in a fast-paced environment and excel at managing multiple projects? If so, H-E-B is looking for a talented individual to join our team as a Seller Defined Audiences (SDA) Manager for our eCommerce website operations.In this role, you will be responsible for creating and managing seller-defined audiences to drive targeted marketing efforts and increase sales on our eCommerce platform. You will work closely with cross-functional teams to develop and implement strategies that align with our overall business goals.To be successful in this role, you must have a strong understanding of eCommerce operations, as well as experience in data analysis and digital marketing. Excellent communication and project management skills are essential, as you will be collaborating with various teams and managing multiple campaigns simultaneously.If you are a motivated individual with a passion for eCommerce and a desire to drive growth, we encourage you to apply for this exciting opportunity at H-E-B. Join our dynamic team and help us continue to innovate and lead in the world of online retail.
- Develop and implement strategies for creating and managing seller-defined audiences to increase sales on our eCommerce platform.
- Collaborate with cross-functional teams to ensure alignment of SDA strategies with overall business goals.
- Utilize data analysis to identify target audiences and optimize marketing efforts.
- Manage multiple projects and campaigns simultaneously, ensuring timely and successful execution.
- Monitor and track performance of SDA campaigns, providing regular updates and recommendations for improvement.
- Communicate effectively with internal teams and external partners to ensure seamless execution of SDA initiatives.
- Stay up-to-date with industry trends and best practices in eCommerce and digital marketing.
- Use problem-solving skills to identify and resolve issues related to SDA campaigns.
- Work closely with eCommerce operations team to ensure SDA strategies align with website functionality and customer experience.
- Drive growth and innovation within the eCommerce division through continuous evaluation and improvement of SDA strategies.
Experience In Ecommerce Operations:
The Sda Manager Should Have A Strong Background In Ecommerce Operations, Including A Thorough Understanding Of Online Sales Processes, Customer Acquisition, And Retention Strategies.
Proficiency In Data Analysis:
A Successful Sda Manager Should Have Advanced Skills In Data Analysis, Including The Ability To Collect, Interpret, And Leverage Data To Drive Business Decisions And Optimize Performance.
Knowledge Of Digital Marketing:
The Sda Manager Must Have A Deep Understanding Of Digital Marketing Techniques, Including Seo, Sem, And Social Media Advertising, To Effectively Target And Engage With Potential Customers.
Familiarity With Ecommerce Platforms:
The Sda Manager Should Have Experience Working With Various Ecommerce Platforms, Such As Shopify Or Magento, And Be Able To Oversee The Development And Maintenance Of The Website To Ensure A Seamless Customer Experience.
Strong Leadership Skills:
As A Manager, The Sda Manager Should Possess Strong Leadership Skills To Effectively Lead A Team And Collaborate With Cross-Functional Teams, Such As Marketing And It, To Achieve Business Goals And Objectives.
Data Analysis
Content Creation
A/B testing
Digital Marketing
Social media management
Email Marketing
Customer segmentation
Campaign optimization
Audience targeting
Conversion tracking
Product merchandising
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Seller Defined Audiences (SDA) Manager, eCommerce Website Operations in San Antonio, TX, USA is between $70,000 and $90,000 per year. This may vary depending on the employer, level of experience, and specific job responsibilities.
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H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.

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