Own Brand Manager

Are you a creative, strategic thinker with a passion for building and growing brands? Do you have a strong understanding of consumer behavior and the ability to develop innovative marketing strategies? If so, we have an exciting opportunity for you to join our team as an Own Brand Manager at H-E-B.As our Own Brand Manager, you will play a crucial role in the development and management of our private label brands. You will have the opportunity to work with cross-functional teams to bring new products to market and drive sales through effective marketing campaigns. Your contributions will directly impact the success and growth of our company.We are looking for a dynamic individual who is results-driven, detail-oriented, and thrives in a fast-paced environment. A strong understanding of CPG industry trends and experience in brand management is required. If you are ready to make a significant impact and grow your career with a leading retailer, this is the perfect opportunity for you. Apply now and become a part of the H-E-B family.

1. Develop and implement marketing strategies for private label brands to drive sales and increase brand awareness.
2. Work closely with cross-functional teams, including product development, sourcing, and sales, to bring new products to market.
3. Conduct market research and analyze consumer behavior to identify trends and opportunities for brand growth.
4. Develop and manage budgets for marketing campaigns and initiatives.
5. Collaborate with external agencies and vendors to create and execute marketing campaigns and promotions.
6. Monitor and track the performance of private label brands, making adjustments as needed to achieve sales and growth targets.
7. Conduct competitive analysis to identify market trends and inform brand positioning and strategy.
8. Develop and maintain strong relationships with internal stakeholders, including senior leadership, to ensure alignment and support for brand initiatives.
9. Lead the development of brand guidelines and ensure consistency across all marketing materials and channels.
10. Stay current on industry trends, consumer insights, and competitor activities to inform brand strategy and decision-making.
11. Train and mentor junior team members to support their growth and development within the company.
12. Work closely with product development teams to identify and develop new product ideas that align with brand strategy and consumer needs.
13. Develop and implement crisis management plans to address any potential issues or challenges that may arise.
14. Represent the company at industry events, conferences, and trade shows to promote and showcase our private label brands.
15. Continuously monitor and evaluate the success of brand initiatives and make recommendations for improvement.

According to JobzMall, the average salary range for a Own Brand Manager in San Antonio, TX, USA is between $60,000 and $90,000 per year. This can vary depending on factors such as experience, education, and the specific company and industry.

H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.