Go-To-Market Strategy Lead - Retail Media
At H-E-B, we are constantly striving to innovate and improve our offerings for our customers. As the Go-To-Market Strategy Lead for our Retail Media team, you will play a crucial role in driving the success of our retail media initiatives. We are seeking a dynamic and experienced leader who is passionate about leveraging data-driven insights and strategic thinking to elevate our retail media strategy. If you have a strong background in marketing, a deep understanding of the retail landscape, and a proven track record of driving business growth, we want to hear from you! Join our team and be a part of shaping the future of retail media at H-E-B.
- Develop and execute the overall go-to-market strategy for H-E-B's retail media initiatives.
- Conduct market research and analysis to identify opportunities for growth and improvement in our retail media offerings.
- Collaborate with cross-functional teams, including marketing, sales, and data analytics, to develop and implement strategic plans for retail media.
- Utilize data-driven insights to inform decision making and drive business growth.
- Stay informed on industry trends and best practices in retail media to ensure H-E-B remains competitive and innovative.
- Develop and maintain relationships with external partners and vendors to support the success of retail media initiatives.
- Manage a team of retail media specialists and provide guidance and support to ensure their success.
- Monitor and analyze key performance indicators to track the success of retail media campaigns and make recommendations for improvement.
- Develop and manage budgets for retail media initiatives, ensuring efficient and effective use of resources.
- Communicate and present strategy, progress, and results to senior leadership and stakeholders.
- Identify and address any potential risks or challenges that may impact the success of retail media efforts.
- Foster a culture of collaboration, innovation, and continuous improvement within the retail media team.
- Ensure compliance with all relevant laws, regulations, and policies related to retail media.
- Stay updated on H-E-B's products, services, and offerings to effectively incorporate retail media into overall business strategy.
- Continuously evaluate and improve the retail media strategy to drive customer engagement and loyalty.
Extensive Experience In Retail Media: A Go-To-Market Strategy Lead At H-E-B Should Have A Deep Understanding Of The Retail Media Landscape, Including Digital And Traditional Advertising Channels, As Well As Experience Working With Retail Media Partners.
Strong Analytical Skills: This Role Requires The Ability To Analyze Market Trends, Consumer Behavior, And Campaign Data To Develop Effective Go-To-Market Strategies. A Candidate Should Have Strong Quantitative And Qualitative Analysis Skills.
Leadership And Project Management Skills: As A Go-To-Market Strategy Lead, One Must Be Able To Effectively Lead And Manage Cross-Functional Teams To Execute Retail Media Campaigns. This Includes Setting Goals, Delegating Tasks, And Ensuring Projects Are Completed On Time And Within Budget.
Communication And Collaboration Abilities: The Ideal Candidate Should Possess Excellent Communication Skills To Effectively Collaborate With Internal Teams And External Partners. This Includes The Ability To Present Complex Information In A Clear And Concise Manner.
Retail Industry Knowledge: A Strong Understanding Of The Retail Industry, Including Consumer Behavior, Competitive Landscape, And Industry Trends, Is Essential For This Role. A Candidate Should Have Experience Working In The Retail Sector And A Deep Understanding Of H-E-B's Target Market.
Digital Marketing
Sales forecasting
Brand management
Customer segmentation
Market analysis
Product positioning
Competitive intelligence
Campaign planning
E-Commerce strategy
Promotional Strategies
Retail Partnerships
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Go-To-Market Strategy Lead - Retail Media in San Antonio, TX, USA is between $110,000 and $150,000 per year. However, this may vary depending on the specific company, industry, and level of experience of the individual in the role. Additionally, bonuses and other benefits may also play a factor in the overall compensation package. It is recommended to research the specific company and job posting for a more accurate salary range.
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H-E-B is an American privately held supermarket chain based in San Antonio, Texas, with more than 350 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
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