Welcome to the world of GUESS, where fashion is at the forefront and our brand is constantly evolving. We are currently seeking a highly motivated and dynamic Brand Coordinator to join our team. As a Brand Coordinator, you will play a crucial role in the development and execution of our brand strategies, working closely with cross-functional teams to ensure the success and growth of the GUESS brand. If you have a strong passion for fashion, a keen eye for detail, and a drive to make an impact in the industry, we want to hear from you. Join us in shaping the future of GUESS and take your career to the next level.
- Develop and execute brand strategies to increase brand awareness and drive sales for the GUESS brand.
- Collaborate with cross-functional teams including marketing, design, and sales to ensure brand consistency and alignment with company goals.
- Conduct market research and analysis to identify new trends and opportunities for the brand.
- Manage and maintain brand guidelines, ensuring all brand assets and messaging are in line with company standards.
- Work closely with creative teams to develop and execute advertising campaigns and marketing initiatives.
- Monitor and analyze brand performance and provide recommendations for improvement.
- Maintain strong relationships with external partners and vendors to ensure successful brand partnerships and collaborations.
- Coordinate and assist with the planning and execution of brand events and activations.
- Stay up-to-date with industry trends, competitor activities, and consumer behavior to inform brand strategy.
- Collaborate with retail and e-commerce teams to ensure brand consistency across all platforms.
- Train and educate internal teams on brand guidelines and key messaging.
- Assist with budget management for brand initiatives.
- Act as a brand ambassador, representing GUESS in a professional and positive manner at all times.
- Provide support to the brand director and other team members as needed.
- Continuously seek out opportunities to elevate and innovate the GUESS brand.
Bachelor's Degree In Marketing, Communications, Or Related Field.
Minimum Of 2-3 Years Of Relevant Experience In Brand Management Or Coordination.
Strong Understanding Of Fashion And Retail Industry.
Excellent Project Management And Organizational Skills.
Ability To Work Collaboratively With Cross-Functional Teams And External Partners.
Market Research
Team Management
Product knowledge
Budget management
Digital Marketing
Event Planning
Public Relations
Social media management
Visual merchandising
Trend Forecasting
Branding Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Brand Coordinator in Los Angeles, CA, USA is between $44,000 and $65,000 per year. However, this can vary depending on factors such as experience, education, and the specific company and industry.
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Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.

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