Marketing and Admissions Director

Welcome to Genesis HealthCare, a leading healthcare organization dedicated to providing exceptional care to our patients. We are currently seeking a dynamic and driven individual to join our team as the Marketing and Admissions Director. In this role, you will be responsible for developing and implementing innovative marketing strategies to promote our services and facilities, as well as managing the admissions process for new patients. We are looking for a highly motivated and experienced professional who is passionate about making a positive impact in the healthcare industry. If you have a strong background in marketing and admissions and are ready to take on a challenging and rewarding role, we encourage you to apply.

1. Develop and implement effective marketing strategies to promote Genesis HealthCare's services and facilities.
2. Create and maintain a strong brand image for Genesis HealthCare.
3. Conduct market research and analysis to identify target audiences and competitors.
4. Collaborate with various departments to create marketing materials and campaigns.
5. Manage the admissions process for new patients and ensure a smooth transition into our facilities.
6. Build and maintain relationships with referral sources and healthcare professionals to generate new business.
7. Monitor and track marketing efforts to measure their effectiveness and make necessary adjustments.
8. Stay up-to-date on industry trends and developments to ensure marketing strategies are current and relevant.
9. Train and supervise marketing and admissions staff to ensure they are following company guidelines and achieving goals.
10. Attend networking events and conferences to represent Genesis HealthCare and promote our services.
11. Develop and manage the marketing budget.
12. Maintain a positive and professional image of Genesis HealthCare to the public.
13. Collaborate with other departments to ensure a seamless and positive patient experience.
14. Regularly report on marketing and admissions activities to senior management.
15. Continuously strive to improve and enhance marketing and admissions processes for optimal results.

According to JobzMall, the average salary range for a Marketing and Admissions Director in Baltimore, MD, USA is $67,000 - $97,000 per year. This may vary depending on the size and type of institution, years of experience, and specific job duties.

Genesis HealthCare is a provider of short-term post-acute, rehabilitation, skilled nursing and long-term care services. Genesis operates approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States.