Marketing and Admissions Director

Are you a dynamic and results-driven individual with a passion for healthcare? Do you have experience in marketing and admissions within the healthcare industry? If so, we have an exciting opportunity for you at Genesis HealthCare as our Marketing and Admissions Director.In this role, you will be responsible for developing and implementing marketing strategies to increase brand awareness, maintain a positive reputation within the community, and drive admissions to our facility. You will also oversee the admissions process, ensuring a seamless and efficient experience for potential patients and their families.To be successful in this role, you must have a strong understanding of healthcare marketing practices and possess excellent communication and interpersonal skills. Additionally, a bachelor's degree in marketing or a related field and prior experience in healthcare admissions are required.If you are a motivated and dedicated individual with a passion for healthcare and a drive to make a positive impact in the lives of others, we encourage you to apply for this position. Join our team at Genesis HealthCare and be a part of our mission to provide exceptional care and services to our patients.

1. Develop and implement marketing strategies to increase brand awareness and drive admissions to our facility.
2. Maintain a positive reputation within the community through various marketing initiatives and community outreach.
3. Oversee the admissions process and ensure a seamless and efficient experience for potential patients and their families.
4. Collaborate with internal teams to create effective marketing materials and campaigns.
5. Utilize data and analytics to track and measure the success of marketing efforts.
6. Stay updated on industry trends and best practices in healthcare marketing and admissions.
7. Build and maintain relationships with referral sources, such as hospitals and physicians, to drive admissions.
8. Train and educate staff on marketing and admissions processes and procedures.
9. Manage marketing budget and allocate resources effectively.
10. Represent Genesis HealthCare at community events and networking opportunities.
11. Communicate with patients and families to address any concerns or questions about the admissions process.
12. Ensure compliance with all relevant laws, regulations, and policies related to marketing and admissions.
13. Provide regular reports and updates to management on marketing and admissions efforts and outcomes.
14. Collaborate with other departments to ensure a cohesive and unified approach to marketing and admissions.
15. Maintain a positive and professional image of Genesis HealthCare at all times.

According to JobzMall, the average salary range for a Marketing and Admissions Director in Ridgewood, NJ 07450, USA is $70,000 to $90,000 per year. However, this range can vary depending on factors such as the size and type of organization, years of experience, and specific job responsibilities.

Genesis HealthCare is a provider of short-term post-acute, rehabilitation, skilled nursing and long-term care services. Genesis operates approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States.