Marketing and Admissions Director

Genesis HealthCare is looking for an experienced and passionate Marketing and Admissions Director to join our team. We are seeking a highly organized individual with excellent communication and interpersonal skills, who is capable of leading our Marketing and Admissions Department. The ideal candidate will have a proven track record of success in strategic marketing, admissions, and public relations.The Marketing and Admissions Director will be responsible for developing and implementing marketing plans and programs to support the growth and development of Genesis HealthCare. This position requires a combination of creativity, analytical skills, and business acumen, in addition to the ability to work independently and as part of a team. The successful candidate will be an independent thinker with a strong sense of customer service and the ability to work in a fast-paced and dynamic environment.Required qualifications for the position include a Bachelor’s degree in Marketing, Public Relations, or a related field; a minimum of five years of experience in a related field; excellent written and verbal communication skills; experience with digital marketing, SEO, and social media; and a proven track record of success in developing and executing effective marketing and admissions strategies.

Responsibilities:

1. Develop and implement marketing plans and programs to support the growth and development of Genesis HealthCare.
2. Deliver presentations to internal and external stakeholders.
3. Create and manage budgets for marketing campaigns.
4. Develop and implement strategies to increase admissions and brand awareness.
5. Monitor and analyze marketing trends and recommend changes accordingly.
6. Collaborate with various departments to develop and execute marketing and admissions campaigns.
7. Maintain relationships with vendors, media outlets, and other partners.
8. Manage and coordinate public relations activities.
9. Supervise and mentor marketing and admissions staff.
10. Develop and implement effective digital marketing, SEO, and social media strategies.

According to JobzMall, the average salary range for a Marketing and Admissions Director in Kennett Square, PA 19348, USA is between $84,817 and $132,945 per year. The salary range is based on the experience of the individual and the size of the organization they are working for.

Genesis HealthCare is a provider of short-term post-acute, rehabilitation, skilled nursing and long-term care services. Genesis operates approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States.