Director, Marketing & Admissions

Welcome to Genesis HealthCare, a leading provider of healthcare services across the country. We are currently seeking a highly motivated and experienced Director of Marketing & Admissions to join our team. This role is essential in driving the growth and success of our organization by developing and executing strategic marketing plans and overseeing the admissions process for our facilities. As a crucial member of our leadership team, you will have the opportunity to make a significant impact on the lives of our patients and their families. We are looking for a candidate with a strong background in marketing and admissions, exceptional leadership skills, and a passion for providing high-quality care to our patients. If you are a results-driven individual with a heart for healthcare, we encourage you to apply for this exciting opportunity.

1. Develop and implement strategic marketing plans to increase brand awareness and drive growth for Genesis HealthCare.
2. Oversee the admissions process for our facilities, ensuring a seamless and efficient process for patients and their families.
3. Lead a team of admissions and marketing professionals, providing guidance, support, and training as needed.
4. Collaborate with other members of the leadership team to identify and pursue new business opportunities.
5. Conduct market research and analysis to identify trends and opportunities for growth.
6. Develop and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
7. Create and manage marketing budgets, ensuring cost-effective strategies are implemented.
8. Monitor and track marketing campaign effectiveness and make adjustments as needed.
9. Stay up to date on industry trends and best practices in marketing and admissions.
10. Ensure compliance with all relevant laws, regulations, and ethical standards in all marketing and admissions activities.
11. Represent Genesis HealthCare at industry events and conferences.
12. Foster a positive and collaborative work environment within the marketing and admissions team.
13. Communicate regularly with senior leadership to provide updates on marketing and admissions efforts and results.
14. Continuously evaluate and improve marketing and admissions processes to increase efficiency and effectiveness.
15. Serve as a brand ambassador for Genesis HealthCare, promoting our mission, values, and high-quality care to all stakeholders.

According to JobzMall, the average salary range for a Director, Marketing & Admissions in Monroe Township, NJ 08831, USA is $90,000-$110,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Other factors such as bonuses, benefits, and location may also impact the salary range.

Genesis HealthCare is a provider of short-term post-acute, rehabilitation, skilled nursing and long-term care services. Genesis operates approximately 500 skilled nursing centers and assisted/senior living residences in 34 states across the United States.