Marketing Cross Capabilities Lead

Welcome to the exciting world of General Motors, where innovation and passion drive our success. We are currently seeking a talented and dynamic Marketing Cross Capabilities Lead to join our team. In this role, you will play a crucial role in developing and executing cross-functional marketing strategies that will elevate our brand and drive business growth. As a leader in our marketing team, you will have the opportunity to collaborate with diverse teams and shape the future of marketing at GM. We are looking for a creative and strategic thinker with strong leadership skills and a passion for driving results. If you have a proven track record of success in cross-functional marketing and are looking for a new challenge, we want to hear from you!

1. Develop and execute cross-functional marketing strategies that align with the overall business goals and objectives of General Motors.
2. Collaborate with various teams, including product development, sales, and finance, to ensure a cohesive and effective marketing approach.
3. Lead and mentor a team of marketing professionals to drive results and achieve marketing goals.
4. Analyze market trends and consumer insights to identify new opportunities and develop innovative marketing initiatives.
5. Manage and allocate marketing budgets effectively to maximize ROI and achieve business objectives.
6. Develop and maintain strong relationships with internal stakeholders, external partners, and agencies.
7. Conduct regular market research and competitive analysis to inform marketing strategies and tactics.
8. Continuously monitor and evaluate the effectiveness of marketing campaigns and make necessary adjustments to drive success.
9. Stay up-to-date with industry trends and best practices to continuously improve and evolve the marketing approach at GM.
10. Represent GM at industry events and conferences to showcase our brand and build partnerships.
11. Foster a culture of creativity, collaboration, and innovation within the marketing team.
12. Set clear objectives and expectations for the team, provide regular feedback and support their professional development.
13. Ensure that all marketing activities comply with legal and ethical standards.
14. Proactively identify and address potential roadblocks and challenges in the marketing process.
15. Cultivate a strong understanding of GM's products, services, and target audience to effectively position and differentiate the brand in the market.

According to JobzMall, the average salary range for a Marketing Cross Capabilities Lead in Warren, MI, USA is $70,000-$120,000 per year. However, this can vary depending on the specific job responsibilities, experience, and skills of the individual. Additionally, factors such as the size and industry of the company can also impact salary.

We are a global team of diverse and talented people—from creative design to engineering and software development to manufacturing to marketing and finance—making contributions that extend far beyond our job titles and often bringing our life’s passion to our work. Get to know us and hear how we’re discovering more out of our careers with General Motors.