General Motors

Lead Product Manager, MarTech Analytics & Data Capture

General Motors

Austin, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to General Motors, where we are revolutionizing the automotive industry through cutting-edge technology and innovative products. We are seeking a highly skilled and experienced Lead Product Manager to join our team and drive the development of our MarTech analytics and data capture capabilities. In this role, you will have the opportunity to shape the future of our company by leveraging data to inform strategic decisions and drive business growth. We are looking for a dynamic individual with a strong background in MarTech, data analytics, and product management. If you are passionate about leveraging data to drive business success and have a proven track record of leading successful product initiatives, we want to hear from you. Join us and be a part of shaping the future of mobility.

  1. Lead the development and implementation of MarTech analytics and data capture capabilities for General Motors.
  2. Work closely with cross-functional teams to define and prioritize product roadmap and strategy.
  3. Conduct market research and analysis to identify opportunities for product development and growth.
  4. Utilize data and analytics to inform strategic decision-making and drive business growth.
  5. Develop and maintain relationships with key stakeholders, including internal teams and external partners.
  6. Define and track key performance indicators (KPIs) to measure the success of product initiatives.
  7. Manage the entire product lifecycle, from ideation to launch, and continuously gather feedback for future improvements.
  8. Stay updated on industry trends and advancements in MarTech and data analytics to ensure General Motors remains at the forefront of innovation.
  9. Mentor and provide guidance to junior product team members.
  10. Collaborate with marketing and sales teams to ensure successful product launches and effective communication of product features and benefits.
  11. Develop and manage product budgets and timelines.
  12. Ensure product compliance with all relevant regulations and standards.
  13. Present product updates and progress to senior leadership and stakeholders.
  14. Represent General Motors at industry events and conferences.
  15. Continuously monitor and analyze product performance and make data-driven recommendations for improvements and optimizations.
Where is this job?
This job is located at Austin, TX, USA
Job Qualifications
  • Extensive Experience In Product Management: A Lead Product Manager For Martech Analytics & Data Capture At General Motors Should Have At Least 7-10 Years Of Experience In Product Management, Preferably In The Automotive Industry. They Should Have A Proven Track Record Of Successfully Launching And Managing Complex Products.

  • Strong Knowledge Of Martech And Data Analytics: The Ideal Candidate Should Have A Deep Understanding Of Martech Tools And Platforms, As Well As Experience With Data Analytics And Capture. They Should Be Able To Leverage Data To Inform Product Decisions And Drive Business Growth.

  • Leadership And Team Management Skills: As A Lead Product Manager, This Individual Will Be Responsible For Managing A Team Of Product Managers And Working Cross-Functionally With Other Departments. They Should Have Strong Leadership Skills And The Ability To Motivate And Guide Their Team Towards Achieving Product Goals.

  • Strategic Thinking And Problem-Solving Abilities: General Motors Is A Global Company With A Complex Product Portfolio. The Lead Product Manager Should Be Able To Think Strategically And Solve Problems Creatively To Drive Innovation And Growth In The Martech And Data Capture Space.

  • Excellent Communication And Collaboration Skills: The Lead Product Manager Will Be Responsible For Communicating Product Vision, Goals, And Progress To Stakeholders, Including Senior Leadership. They Should Have Excellent Communication And Collaboration Skills To Effectively Work With Cross-Functional Teams And Drive Alignment Towards Common Objectives.

Required Skills
  • Product Development

  • Strategic Planning

  • Project Management

  • Data Analysis

  • Market Research

  • Marketing automation

  • Agile Methodology

  • Data Visualization

  • Brand management

  • Team Leadership

  • Customer Insights

  • useR

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Lead Product Manager, MarTech Analytics & Data Capture in Austin, TX, USA is $120,000 - $160,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual. Additionally, benefits and bonuses may also impact the overall salary package for this role.

Additional Information
General Motors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedOctober 1st, 2024
Apply BeforeAugust 19th, 2025
This job posting is from a verified source. 
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