Diverse Media Manager

At General Motors, we believe in the power of diversity and inclusivity to drive innovation and success. As the Diverse Media Manager, you will play a crucial role in leading our company's efforts to effectively reach and engage diverse audiences through various media channels. We are looking for a dynamic and experienced individual who is passionate about diversity and has a strong understanding of media strategy and execution. If you are ready to make a meaningful impact and help shape the future of our company, we want you on our team.

1. Develop and implement media strategies that effectively target diverse audiences, including but not limited to racial and ethnic minorities, LGBTQ+ communities, and individuals with disabilities.
2. Collaborate with internal teams and external partners to identify and prioritize key audiences and platforms for reaching diverse communities.
3. Plan and execute media campaigns that align with the company's diversity and inclusion goals and initiatives.
4. Monitor and analyze media performance metrics to track the effectiveness of campaigns and make data-driven recommendations for improvement.
5. Stay up-to-date on industry trends and best practices related to diversity and inclusivity in media and incorporate them into campaign strategies.
6. Serve as a thought leader and advocate for diversity and inclusivity within the company, actively promoting and championing diverse perspectives and voices.
7. Cultivate and maintain relationships with diverse media outlets, influencers, and community organizations to expand the company's reach and impact.
8. Collaborate with the marketing and communications teams to ensure consistency and alignment of messaging and branding across all media channels.
9. Develop and manage budgets for diverse media campaigns and initiatives.
10. Lead and mentor a team of diverse media professionals, providing guidance, feedback, and support for their professional development.
11. Participate in diversity and inclusion events and initiatives both internally and externally to promote the company's commitment to diversity.
12. Represent the company in media interviews and public speaking engagements to discuss diversity and inclusivity efforts and initiatives.
13. Conduct regular research and analysis on diversity and inclusion trends and demographics to inform media strategies and plans.
14. Collaborate with HR to ensure diversity and inclusivity are incorporated into recruitment and talent acquisition efforts.
15. Continuously seek out opportunities to improve and evolve diversity and inclusivity efforts within the company and make recommendations for future initiatives.

According to JobzMall, the average salary range for a Diverse Media Manager in Warren, MI, USA is between $60,000 and $90,000 per year. This salary range may vary depending on the specific company, industry, and level of experience of the individual. Some factors that can affect salary in this role include the size and profitability of the company, the candidate's level of education and professional experience, and the specific responsibilities and duties of the position.

We are a global team of diverse and talented people—from creative design to engineering and software development to manufacturing to marketing and finance—making contributions that extend far beyond our job titles and often bringing our life’s passion to our work. Get to know us and hear how we’re discovering more out of our careers with General Motors.