Data Scientist, Marketing Applied Science

Are you a highly motivated and analytical individual with a passion for data-driven solutions? Do you thrive in a fast-paced environment where you can make a significant impact? If so, then we have the perfect opportunity for you as a Data Scientist, Marketing Applied Science at General Motors.In this role, you will be responsible for analyzing large datasets to uncover insights and opportunities that will drive marketing strategies and business growth. Your work will directly impact our marketing campaigns, optimizing customer targeting and messaging to increase brand awareness and customer engagement.To excel in this position, you must possess a strong background in data analysis, statistical modeling, and machine learning techniques. You should also have a deep understanding of marketing principles and consumer behavior. If you are a self-starter with exceptional problem-solving skills and a collaborative mindset, we want to hear from you. Join us at General Motors and be a part of shaping the future of automotive marketing.

1. Conduct data analysis on large datasets to identify trends, patterns, and insights that will inform marketing strategies and drive business growth.
2. Utilize statistical modeling and machine learning techniques to develop predictive models and algorithms for customer targeting and messaging.
3. Collaborate with cross-functional teams, including marketing, sales, and product development, to understand business needs and provide data-driven solutions.
4. Communicate findings and recommendations to key stakeholders, including senior leadership, in a clear and concise manner.
5. Stay up-to-date on industry trends and advancements in data analysis and marketing techniques.
6. Take ownership of projects and initiatives, ensuring timely and accurate delivery of results.
7. Develop and maintain data pipelines, ensuring data integrity and accuracy.
8. Work with large and complex datasets, using various tools and platforms, to extract and manipulate data for analysis.
9. Continuously evaluate and improve existing models and processes to increase efficiency and effectiveness.
10. Collaborate with IT teams to identify and implement new technologies and tools to enhance data analysis and modeling capabilities.
11. Train and mentor junior team members on data analysis techniques and best practices.
12. Uphold high ethical standards in handling sensitive and confidential data.

According to JobzMall, the average salary range for a Data Scientist, Marketing Applied Science in Mountain View, CA, USA is $106,000 - $148,000 per year. This range can vary depending on factors such as experience, skills, and the specific company or industry the data scientist is working for.

We are a global team of diverse and talented people—from creative design to engineering and software development to manufacturing to marketing and finance—making contributions that extend far beyond our job titles and often bringing our life’s passion to our work. Get to know us and hear how we’re discovering more out of our careers with General Motors.