CDP & Audience Activation Lead

Are you a data-driven, results-oriented marketer looking for your next big challenge? Look no further than General Motors! We are seeking a highly motivated and strategic CDP & Audience Activation Lead to join our dynamic marketing team. In this role, you will have the opportunity to shape the future of our customer data platform (CDP) and drive audience activation initiatives to reach and engage our target consumers. If you have a passion for leveraging data to deliver personalized and impactful marketing campaigns, along with a strong understanding of customer segmentation and targeting, we want to hear from you! Join us at General Motors and be a key player in our mission to transform the automotive industry.

1. Develop and lead the overall strategy for the customer data platform (CDP) at General Motors.
2. Manage and optimize the CDP to ensure accurate and reliable data for audience segmentation and targeting.
3. Collaborate with cross-functional teams to identify and implement data-driven marketing initiatives.
4. Utilize data and analytics to identify key customer segments and develop targeted marketing campaigns to reach them.
5. Continuously evaluate and improve the effectiveness of audience activation efforts.
6. Stay up-to-date with industry trends, best practices, and advancements in data-driven marketing.
7. Ensure compliance with data privacy and security regulations.
8. Work closely with external partners and vendors to leverage their expertise and resources for audience activation.
9. Collaborate with internal stakeholders, including marketing, sales, and product teams, to align audience activation efforts with business goals.
10. Monitor and report on key performance indicators (KPIs) related to audience activation and provide insights for future strategies.
11. Lead a team of data analysts and marketing professionals to execute audience activation initiatives.
12. Develop and maintain relationships with key stakeholders to ensure alignment and support for audience activation efforts.
13. Identify and implement new tools and technologies to enhance the CDP and audience activation capabilities.
14. Proactively identify and address any data integrity issues that may impact audience activation efforts.
15. Represent General Motors as a thought leader in data-driven marketing at industry events and conferences.

According to JobzMall, the average salary range for a CDP & Audience Activation Lead in Warren, MI, USA is $80,000-$100,000 per year. This may vary depending on the specific company, experience level, and other factors such as bonuses and benefits.

We are a global team of diverse and talented people—from creative design to engineering and software development to manufacturing to marketing and finance—making contributions that extend far beyond our job titles and often bringing our life’s passion to our work. Get to know us and hear how we’re discovering more out of our careers with General Motors.