Senior Marketing Manager, Field Enablement

Are you a dynamic and experienced marketing professional with a passion for driving business growth? Do you have a track record of successfully executing field enablement strategies? General Electric is seeking a Senior Marketing Manager to join our team and take on a critical role in our organization. As a Senior Marketing Manager, you will have the opportunity to drive and execute field enablement initiatives, working closely with cross-functional teams to enable our sales force and accelerate revenue growth. We are looking for a results-oriented, strategic thinker with strong leadership skills and a proven ability to collaborate and drive projects to completion. If you are ready to make an impact and take your marketing career to the next level, we want to hear from you!

1. Develop and execute field enablement strategies to support business growth goals.
2. Collaborate with cross-functional teams to identify sales enablement needs and develop solutions that align with overall marketing strategy.
3. Lead and manage projects from conception to completion, ensuring timely and effective execution of field enablement initiatives.
4. Develop and maintain relationships with key stakeholders, including sales teams, product managers, and executives, to ensure alignment and buy-in for enablement initiatives.
5. Continuously monitor market trends and competitive landscape to inform and adjust field enablement strategies.
6. Develop and manage budgets for field enablement initiatives, ensuring efficient use of resources.
7. Analyze and report on the effectiveness of field enablement initiatives, identifying areas for improvement and making recommendations for future strategies.
8. Provide guidance and support to sales teams on the use of marketing materials and tools to effectively drive sales.
9. Develop and maintain a strong understanding of company products and services, as well as customer needs and pain points, to inform and guide field enablement initiatives.
10. Mentor and develop junior marketing team members, fostering a collaborative and results-driven environment.
11. Stay up-to-date on industry best practices and emerging trends in field enablement and apply them to continuously improve strategies and tactics.
12. Represent the company at industry events and conferences, building relationships and promoting the brand.
13. Contribute to the overall marketing strategy and provide insights and recommendations for improving the effectiveness of marketing efforts.
14. Collaborate with sales and marketing leadership to develop and implement sales training programs and materials.
15. Foster a culture of continuous learning and development within the marketing team, encouraging innovative thinking and professional growth.

According to JobzMall, the average salary range for a Senior Marketing Manager, Field Enablement is between $90,000 to $130,000 per year. However, this can vary depending on factors such as location, company size, and experience level. Some senior marketing managers in this role may also receive bonuses and other benefits, which can increase their total compensation.

General Electric Company was an American multinational conglomerate founded in 1892 and incorporated in the state of New York and headquartered in Boston. The company had several divisions, including aerospace, energy, healthcare, and finance.