Senior Marketing Manager - Competitive Intelligence

Are you a dynamic and strategic marketer with a deep understanding of the competitive landscape in the industrial sector? Are you constantly seeking opportunities to differentiate and elevate your company's brand? General Electric is seeking a Senior Marketing Manager with a passion for competitive intelligence to join our team. In this role, you will play a critical role in driving our business forward by providing valuable insights and analysis on our competitors, guiding our marketing strategy and positioning us as a leader in the industry. If you have a proven track record of success in competitive intelligence and thrive in a fast-paced, global environment, we want to hear from you. Join us at General Electric and be a part of shaping the future of the industrial world.

1. Develop and implement a comprehensive competitive intelligence strategy to inform and guide the company's marketing efforts.
2. Monitor and analyze market trends, competitor activities, and industry developments to identify potential threats and opportunities.
3. Conduct in-depth research and analysis of competitors' products, pricing, positioning, and marketing strategies to inform decision-making.
4. Collaborate with cross-functional teams to gather and synthesize competitive data and insights into actionable recommendations.
5. Develop and maintain a competitive intelligence database to track and report on key metrics and trends.
6. Use data and insights to identify gaps in the market and develop strategies to differentiate and elevate the company's brand.
7. Work closely with the marketing team to provide competitive insights that inform the development of marketing campaigns and messaging.
8. Serve as a subject matter expert on the competitive landscape in the industrial sector, providing insights and recommendations to senior leadership.
9. Continuously monitor and report on the effectiveness of the company's marketing strategies and make adjustments as needed based on competitive intelligence.
10. Stay up-to-date on industry trends, best practices, and emerging technologies to ensure the company remains at the forefront of the industrial sector.
11. Cultivate relationships with industry experts and partners to gather and share competitive intelligence.
12. Train and mentor junior team members on competitive intelligence best practices and methodologies.
13. Contribute to the development of competitive intelligence tools and processes to streamline data collection and analysis.
14. Represent the company at industry events and conferences to gather competitive intelligence and promote the company's brand.
15. Collaborate with sales teams to provide competitive insights and support in securing new business opportunities.

According to JobzMall, the average salary range for a Senior Marketing Manager - Competitive Intelligence in Evendale, OH, USA is $90,000-$120,000 per year. This can vary depending on the specific company, industry, and level of experience.

General Electric Company was an American multinational conglomerate founded in 1892 and incorporated in the state of New York and headquartered in Boston. The company had several divisions, including aerospace, energy, healthcare, and finance.