Executive Director, Corporate Brand & Digital Communications

Welcome to Genentech! We are seeking a dynamic and experienced Executive Director to lead our Corporate Brand & Digital Communications team. As a global leader in biotechnology, our mission is to discover, develop, and deliver innovative therapies that improve the lives of patients around the world. In this role, you will have the opportunity to shape and elevate our corporate brand and digital presence to effectively communicate with our diverse stakeholders. We are looking for a strategic thinker with a proven track record of success in building and managing strong corporate brands and digital communications. If you are a passionate leader with strong communication skills and a deep understanding of brand strategy and digital trends, we invite you to apply for this exciting opportunity. Join us in our mission to make a meaningful impact on patients' lives.

1. Develop and implement a comprehensive brand strategy for the company's corporate brand, ensuring alignment with the overall business strategy.
2. Lead and manage the Corporate Brand & Digital Communications team, providing guidance, support, and mentorship to team members.
3. Collaborate with cross-functional teams to ensure consistent messaging and branding across all corporate communications and digital platforms.
4. Oversee the creation and execution of all corporate digital content, including website, social media, and email marketing campaigns.
5. Monitor and analyze digital trends and industry best practices to continuously improve the company's digital presence and engagement with stakeholders.
6. Serve as the main point of contact for all corporate brand and digital communications initiatives, both internally and externally.
7. Develop and maintain strong relationships with key stakeholders, including executives, employees, shareholders, and the media.
8. Develop and manage the corporate brand and digital communications budget, ensuring cost-effective and impactful strategies.
9. Proactively identify and address any potential reputational risks or crises related to the company's brand and digital communications.
10. Represent the company at industry events and conferences, showcasing our corporate brand and digital presence.
11. Keep up-to-date with industry trends and developments, and provide recommendations for evolving the company's brand and digital strategies.
12. Foster a culture of innovation and collaboration within the Corporate Brand & Digital Communications team, promoting a continuous learning and growth mindset.
13. Continuously track and report on the success of corporate brand and digital initiatives, providing insights and recommendations for future improvements.
14. Ensure all corporate brand and digital communications comply with company policies, regulatory guidelines, and industry standards.
15. Set and maintain high standards for quality, accuracy, and consistency in all corporate brand and digital communications.

According to JobzMall, the average salary range for a Executive Director, Corporate Brand & Digital Communications in South San Francisco, CA, USA is $180,000 - $250,000 per year. However, this may vary depending on the specific company, industry, and individual experience and qualifications.

Genentech, Inc., is a biotechnology corporation which became a subsidiary of Roche in 2009. Genentech Research and Early Development operates as an independent center within Roche. As of February 2020, Genentech employed 13,638 people.