
Director, Medical Digital Engagement - Omnichannel (EPL)
Welcome to Genentech, a leading biotechnology company dedicated to transforming lives through the development of innovative medicines. We are seeking a dynamic and experienced Director of Medical Digital Engagement - Omnichannel (EPL) to join our team. In this role, you will lead the development and execution of our medical digital engagement strategy, driving engagement with healthcare professionals and patients across all channels. We are looking for a highly motivated and collaborative individual who is passionate about leveraging digital technologies to enhance the impact of our medical affairs initiatives. If you have a strong background in medical affairs, extensive experience in digital engagement, and a desire to make a difference in the lives of patients, we would love to hear from you.
- Develop and implement the medical digital engagement strategy for Genentech, ensuring alignment with overall company objectives.
- Lead a team of digital engagement specialists and oversee their day-to-day activities, providing guidance and support as needed.
- Collaborate with cross-functional teams, including medical affairs, marketing, and IT, to ensure seamless integration of digital initiatives across all channels.
- Stay up-to-date with industry trends and emerging technologies in the digital space, and make recommendations for their implementation in our strategy.
- Drive engagement with healthcare professionals and patients through innovative and targeted digital campaigns.
- Analyze and interpret data to measure the success of digital initiatives and make strategic recommendations for improvement.
- Develop and manage budgets for digital engagement initiatives, ensuring efficient use of resources.
- Ensure compliance with all regulatory and legal requirements related to digital engagement activities.
- Serve as a subject matter expert on medical digital engagement, providing guidance and support to other teams within the company.
- Represent Genentech at conferences and industry events related to digital engagement.
- Foster a collaborative and inclusive work environment, promoting teamwork and open communication within the team and across departments.
- Continuously evaluate and improve processes and procedures related to medical digital engagement.
- Develop and maintain relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and technology partners.
- Lead by example in upholding Genentech's values and ethical standards in all aspects of the job.
In-Depth Understanding Of Medical Digital Engagement Strategies: The Director, Medical Digital Engagement - Omnichannel (Epl) Should Have Extensive Knowledge And Experience In Developing And Implementing Omnichannel Strategies In The Pharmaceutical Industry. This Includes A Deep Understanding Of The Digital Landscape, Customer Behavior, And Emerging Technologies.
Strong Leadership And People Management Skills: As A Director, This Role Involves Managing A Team Of Professionals And Collaborating With Cross-Functional Teams. The Ideal Candidate Should Have A Proven Track Record Of Effectively Leading And Motivating Teams, As Well As The Ability To Work With Diverse Stakeholders.
Experience In Driving Digital Transformation: The Director, Medical Digital Engagement - Omnichannel (Epl) Will Be Responsible For Driving Digital Transformation In The Medical Engagement Space. This Requires A Candidate With A Strong Background In Digital Innovation And The Ability To Identify And Implement New Technologies And Processes To Enhance Engagement With Healthcare Professionals And Patients.
Excellent Communication And Stakeholder Management Skills: This Role Involves Working Closely With Various Internal And External Stakeholders, Including Senior Leadership, Marketing Teams, And Healthcare Professionals. The Ideal Candidate Should Have Exceptional Communication Skills And The Ability To Build Strong Relationships With Stakeholders To Drive Successful Outcomes.
Knowledge Of Compliance And Regulatory Requirements: As A Director, Medical Digital Engagement - Omnichannel (Epl), The Candidate Should Have A Thorough Understanding Of Compliance And Regulatory Guidelines In The Pharmaceutical Industry. This Includes A Strong Knowledge Of Data Privacy Laws, Fda Regulations, And Other Relevant Laws And Regulations To Ensure All Digital Engagement Initiatives Are Compliant.
Project Management
Social Media
Data Analysis
Content development
Brand management
Digital strategy
Stakeholder engagement
Omnichannel Marketing
Medical Communication
Kol
Multichannel Planning
Communication
Conflict Resolution
Leadership
Time management
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Director, Medical Digital Engagement - Omnichannel (EPL) in South San Francisco, CA, USA is $160,000 - $200,000 per year.
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Genentech, Inc., is a biotechnology corporation which became a subsidiary of Roche in 2009. Genentech Research and Early Development operates as an independent center within Roche. As of February 2020, Genentech employed 13,638 people.

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