Social Media Strategist

Are you a creative and strategic thinker with a passion for social media? Do you have a knack for developing engaging content and building a strong online presence? Frost Bank is seeking a dynamic Social Media Strategist to join our team. As a leading financial institution, we are committed to utilizing social media to connect with our customers and community. We are looking for a candidate who is driven, innovative, and has a strong understanding of social media trends and best practices. If you have a proven track record of successfully managing social media campaigns and are excited about joining a growing team, we want to hear from you!

1. Develop and implement creative and strategic social media plans to support Frost Bank's brand and business objectives.
2. Manage all social media channels and continuously monitor and analyze performance metrics to optimize engagement and reach.
3. Generate engaging and relevant content for all social media platforms, including written posts, graphics, videos, and other multimedia.
4. Stay up-to-date with the latest social media trends, tools, and best practices and make recommendations for incorporating them into Frost Bank's social media strategy.
5. Collaborate with cross-functional teams to ensure social media messaging aligns with overall marketing and communications strategies.
6. Monitor and respond to social media inquiries and comments in a timely and professional manner.
7. Monitor industry news and trends and proactively identify opportunities for Frost Bank to participate in relevant conversations and events.
8. Build and maintain relationships with key influencers and partners to expand Frost Bank's social media reach and engagement.
9. Develop and manage social media advertising campaigns to target specific audiences and achieve business objectives.
10. Create and maintain a social media content calendar to ensure consistent and timely posting across all channels.
11. Track and report on social media performance, providing insights and recommendations for improvement.
12. Stay updated on industry regulations and ensure all social media content complies with legal requirements.
13. Train and educate team members on social media best practices and guidelines.
14. Continuously monitor and assess the competitive landscape to identify opportunities for Frost Bank to differentiate and improve its social media presence.

According to JobzMall, the average salary range for a Social Media Strategist in Dallas, TX, USA is between $46,000 and $69,000 per year. This range may vary depending on factors such as experience, education, and specific job responsibilities. Some employers may offer higher salaries for candidates with specialized skills or a proven track record of success in social media strategy.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.