Senior Marketing Specialist - Sponsorships

At Frost Bank, we believe in the power of partnerships and the impact they can have on our business and the communities we serve. We are seeking a highly experienced and dynamic Senior Marketing Specialist to lead our sponsorship efforts and help us build strong relationships with key organizations and events.As the Senior Marketing Specialist for Sponsorships, you will play a critical role in developing and executing our sponsorship strategy, identifying and securing strategic partnerships, and managing relationships with existing partners. We are looking for a passionate and driven individual with a strong background in sponsorship marketing and a proven track record of driving results.If you are a self-starter with excellent communication skills and a knack for building meaningful connections, we would love to have you join our team at Frost Bank. Read on to learn more about the qualifications and responsibilities for this exciting opportunity.

1. Develop and execute Frost Bank's sponsorship strategy, in alignment with our overall marketing goals and objectives.
2. Identify and secure strategic partnerships with key organizations and events that align with Frost Bank's brand and values.
3. Manage relationships with existing partners to ensure mutual satisfaction and continued success.
4. Collaborate with cross-functional teams to integrate sponsorship initiatives into overall marketing campaigns and initiatives.
5. Stay up-to-date with industry trends and best practices in sponsorship marketing to continuously improve our approach.
6. Conduct market research and analysis to identify potential sponsorship opportunities and evaluate their potential impact on the business.
7. Negotiate sponsorship agreements and contracts, ensuring they are aligned with Frost Bank's budget and objectives.
8. Develop and manage sponsorship budgets and track ROI for each partnership.
9. Represent Frost Bank at events and meetings with partners, promoting our brand and fostering strong relationships.
10. Coordinate with internal and external stakeholders to ensure seamless execution of sponsorship activations.
11. Develop and implement metrics to measure the success and impact of Frost Bank's sponsorship efforts.
12. Mentor and provide guidance to junior team members to ensure their professional growth and development.
13. Collaborate with the marketing team to develop creative and impactful sponsorship activation ideas.
14. Communicate regularly with senior management to provide updates on sponsorship initiatives and results.
15. Uphold Frost Bank's values and promote a positive image of the bank through all sponsorship activities.

According to JobzMall, the average salary range for a Senior Marketing Specialist - Sponsorships in Fort Worth, TX, USA is $60,000 - $85,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.