Senior Marketing Specialist - Sponsorships

Are you a seasoned marketing professional with a passion for building strategic partnerships and driving brand awareness? Frost Bank is seeking a dynamic Senior Marketing Specialist to lead our sponsorship initiatives. In this role, you will have the opportunity to collaborate with cross-functional teams to develop and execute sponsorship strategies that align with our brand and business goals. If you are a strategic thinker, a creative problem solver, and a team player with a proven track record in sponsorship marketing, we want you on our team. Join us in our mission to help our community prosper and grow with Frost Bank.

1. Develop and execute strategic sponsorship plans that align with the overall brand and business goals of Frost Bank.
2. Collaborate with cross-functional teams to identify and establish key partnerships that will drive brand awareness and increase customer engagement.
3. Conduct market research and analysis to identify potential sponsorship opportunities and evaluate their effectiveness.
4. Negotiate sponsorship agreements and manage relationships with partners to ensure mutually beneficial outcomes.
5. Create and manage budgets for sponsorship initiatives, tracking expenses and reporting on ROI.
6. Develop creative and innovative sponsorship activation ideas to maximize brand exposure and engagement.
7. Collaborate with internal and external stakeholders to ensure that sponsorship activities are aligned with the brand's messaging and values.
8. Monitor and analyze market trends and competitor strategies to identify new opportunities for sponsorship and ensure Frost Bank remains competitive in the market.
9. Work closely with the marketing team to integrate sponsorships into overall marketing campaigns and initiatives.
10. Measure and report on the success of sponsorships, providing insights and recommendations for future initiatives.
11. Stay up-to-date with industry developments and best practices in sponsorship marketing to continuously improve and enhance Frost Bank's strategies.
12. Represent Frost Bank at industry events and networking opportunities to build relationships and identify potential sponsorships.
13. Mentor and guide junior team members to develop their skills and foster a collaborative and supportive team culture.
14. Adhere to all company policies and procedures, as well as ethical and legal standards, in all sponsorship activities.

According to JobzMall, the average salary range for a Senior Marketing Specialist - Sponsorships in Austin, TX, USA is $62,000 - $92,000 per year. This range can vary based on factors such as years of experience, specific industry, and the size of the company. Some companies may also offer additional benefits such as bonuses and commission.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.