Senior Marketing Specialist

Are you a seasoned marketing professional looking for your next challenge? Do you thrive in a fast-paced, dynamic environment where you can make a real impact? Look no further than Frost Bank's Senior Marketing Specialist role! We're seeking a highly motivated and experienced individual to join our team and lead our marketing efforts. As a Senior Marketing Specialist, you will have the opportunity to utilize your skills and expertise to drive results and contribute to the success of our organization. If you have a passion for marketing, a strategic mindset, and a proven track record of success, we want to hear from you!

1. Develop and implement marketing strategies to drive business growth and achieve organizational goals.
2. Conduct market research and identify target audiences to inform marketing initiatives.
3. Create and manage marketing campaigns across various channels, including digital, print, and events.
4. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
5. Track and analyze marketing performance metrics to measure the effectiveness of campaigns and make data-driven decisions.
6. Manage the marketing budget and allocate resources effectively to maximize ROI.
7. Stay updated on industry trends and best practices to continuously improve marketing strategies.
8. Develop and maintain relationships with external partners and vendors to support marketing initiatives.
9. Lead and mentor junior marketing team members to help them grow and excel in their roles.
10. Provide regular reports and updates to senior management on marketing activities, results, and recommendations.
11. Identify and pursue new opportunities for marketing partnerships and collaborations.
12. Monitor and manage the Frost Bank brand image and ensure consistency across all marketing materials.
13. Continuously seek out ways to improve and optimize marketing processes and systems.
14. Represent Frost Bank at industry events and conferences to build brand awareness and network with potential partners and customers.
15. Uphold Frost Bank's values and maintain a high level of professionalism and integrity in all marketing activities.

According to JobzMall, the average salary range for a Senior Marketing Specialist in Downtown, San Antonio, TX, USA is $60,000-$80,000 per year. This can vary based on factors such as experience, company size, and industry. Additionally, location, education level, and specific job responsibilities can also impact salary.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.