Marketing Manager - Deposits

Welcome to Frost Bank, a leading financial institution dedicated to providing top-notch services to our clients. We are currently seeking a highly motivated and experienced Marketing Manager to join our team and oversee our Deposits division. This is a crucial role that requires a strategic and creative thinker who can drive growth and retention of our deposit products. As a Marketing Manager at Frost Bank, you will have the opportunity to utilize your skills and expertise to make a significant impact on our business and contribute to our continued success. If you have a passion for marketing and a strong understanding of the banking industry, we encourage you to apply for this exciting opportunity.

1. Develop and implement strategic marketing plans for the Deposits division in line with Frost Bank's overall business objectives.
2. Conduct market research and analysis to identify opportunities for growth and inform marketing strategies.
3. Collaborate with cross-functional teams including Product Development, Sales, and Finance to drive the development and launch of new deposit products.
4. Create compelling marketing campaigns and messaging that effectively communicate the value and benefits of Frost Bank's deposit products to target audiences.
5. Oversee the production of marketing materials, including digital and print collateral, to ensure high quality and consistency with brand standards.
6. Monitor and analyze key marketing metrics to measure the effectiveness of campaigns and make data-driven recommendations for optimization.
7. Stay up-to-date with industry trends and best practices to inform marketing strategies and keep Frost Bank competitive in the market.
8. Manage and allocate marketing budget for the Deposits division, tracking expenses and ensuring cost-effectiveness.
9. Collaborate with external partners and vendors to execute marketing initiatives and campaigns.
10. Lead and mentor a team of marketing professionals, providing guidance and support to ensure their success and growth within the company.

According to JobzMall, the average salary range for a Marketing Manager - Deposits in San Antonio, TX, USA is between $63,000 - $110,000 per year. This range may vary depending on factors such as the size and type of the company, level of experience, and specific job responsibilities. Additionally, bonuses, commissions, and other benefits may also impact the overall salary for this position. It is important to research and negotiate salary based on individual qualifications and the specific job offer.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.