Marketing Manager - Consumer Lending Portfolio

Frost Bank is looking for an experienced Marketing Manager to join our Consumer Lending Portfolio. This is an exciting and challenging role that requires an individual with a creative and strategic mindset, excellent communication and problem-solving skills. The successful candidate will be a thought leader and will be responsible for developing and executing effective marketing campaigns to help drive portfolio performance.The ideal candidate should possess a Bachelor’s degree in Marketing, Advertising, Business Administration or related field and have at least 5 years of experience in a marketing role. They should have extensive knowledge of the consumer lending industry, be highly organized and have a proven track record of success in developing and executing marketing plans and campaigns. The successful candidate will also have excellent interpersonal and communication skills and the ability to work under pressure in a fast-paced environment.If you have the experience and skillset to help Frost Bank reach its goals and are excited by the challenge of a dynamic role, we would love to hear from you.

Responsibilities:

1. Develop and execute effective marketing campaigns to drive portfolio performance for Frost Bank's Consumer Lending Portfolio.
2. Analyze market trends to identify customer needs and develop strategies to meet them.
3. Develop and maintain relationships with key stakeholders across the organization.
4. Monitor and track marketing campaign performance and optimize campaigns for improved results.
5. Collaborate with external vendors and partners to enhance marketing campaigns.
6. Manage budget and resources for marketing projects.
7. Keep up to date with industry trends and best practices.
8. Develop creative content to engage customers and drive conversions.
9. Analyze customer data to identify segmentation opportunities and optimize campaigns.
10. Develop strategies to increase customer loyalty and retention.

According to JobzMall, the average salary range for a Marketing Manager - Consumer Lending Portfolio in Austin, TX, USA is $51,000 - $93,000 per year. This range can vary depending on the individual's level of experience and the size of the company.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.