Chief Marketing Officer

Create a marketing strategy that drives business growth through implementing effective brand positioning, promoting product innovation and defining performance metrics that link strategy to execution. Lead and scale digital marketing campaigns in and across channels that effectively advertise towards Frost’s target audience and the communities we serve. Utilize and integrate analytic methodologies to identify customer and market segments, behaviors, trends, and patterns. Direct and manage brand reputation communication and promote a positive corporate narrative. Make strategic and tactical decisions on the size, allocation and optimization of the marketing budget. Create the roadmap and lead the implementation of marketing technology and data infrastructure. Oversee and manage vendor partners to ensure marketing strategy is effectively being executed.

According to JobzMall, the average salary range for a Chief Marketing Officer in 111 W Houston St, San Antonio, TX 78205, USA is between $86,000 and $115,000.

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 automated teller machines, all in Texas. It is the primary subsidiary of Cullen/Frost Bankers, Inc., a bank holding company. It is on the list of largest banks in the United States.