Social Media Specialist (Digital Assets)

Are you a social media expert looking for an exciting opportunity to join a leading global investment firm? Look no further! Franklin Templeton Investments is seeking a highly skilled and creative Social Media Specialist with a focus on Digital Assets to join our dynamic team. In this role, you will be responsible for developing and executing social media strategies to enhance our brand presence and engage with our audience. We are looking for someone who is passionate about social media, has a strong understanding of digital assets, and possesses excellent communication and analytical skills. If you are ready to take on this challenging and rewarding role, we want to hear from you!

1. Develop innovative and effective social media strategies to increase brand awareness and engagement.
2. Manage and maintain social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
3. Create and curate engaging content for social media channels, including graphics, videos, and written posts.
4. Monitor and analyze social media metrics and provide reports to track performance and effectiveness of campaigns.
5. Collaborate with internal teams to ensure consistent messaging and alignment with company goals and objectives.
6. Stay up-to-date with industry trends and best practices in social media and digital assets.
7. Engage with followers, respond to comments and messages, and foster a sense of community on social media platforms.
8. Work with influencers and partners to expand reach and engagement on social media.
9. Utilize social media advertising and paid campaigns to reach targeted audiences and achieve marketing objectives.
10. Manage social media budgets and track expenses to ensure cost-effectiveness.
11. Act as a brand ambassador and uphold company values and reputation on social media.
12. Provide regular updates and reports to management on social media performance and ROI.
13. Collaborate with cross-functional teams to develop and implement social media campaigns and promotions.
14. Identify and troubleshoot any issues or crises that may arise on social media.
15. Continuously research and implement new social media tools and features to enhance our social media presence.

According to JobzMall, the average salary range for a Social Media Specialist (Digital Assets) in Boston, MA, USA is between $45,000-$65,000 per year. However, this can vary depending on factors such as experience, education, and the specific company or industry. It is important to research and negotiate a fair salary based on your qualifications and the job market in your area.

Franklin Resources, Inc. is a holding company, which engages in the provision of financial and investment management operations. It offers fund administration, sales, distribution, marketing, shareholder servicing, trustee, custody, and fiduciary services.