Social Media Specialist (Digital Assets)

Are you a social media guru with a passion for the financial industry? Are you looking for a new opportunity to showcase your digital marketing skills and help shape the online presence of a global investment firm? Look no further, because Franklin Templeton Investments is seeking a talented Social Media Specialist (Digital Assets) to join our dynamic team.As the Social Media Specialist (Digital Assets), you will be responsible for managing and optimizing our social media channels, creating engaging content, and implementing strategic campaigns to enhance our brand and drive business growth. We are seeking a creative and analytical individual with a strong understanding of social media trends and best practices, and a keen eye for visual design.If you are a self-starter with excellent communication skills and a strong understanding of the financial industry, we want to hear from you. Join our team and make a meaningful impact on the digital landscape of one of the world's leading investment firms.

1. Create and manage social media content calendar to ensure consistent and timely posting across all platforms.
2. Develop and implement strategic social media campaigns to increase brand awareness and drive business growth.
3. Monitor social media trends and identify opportunities for engagement and growth.
4. Analyze and report on social media metrics to measure the success of campaigns and make data-driven recommendations for future strategies.
5. Collaborate with cross-functional teams to ensure social media efforts align with overall marketing and business objectives.
6. Stay updated on industry news and competitors' social media strategies to inform and improve our own approach.
7. Respond to comments and messages on social media channels in a timely and professional manner.
8. Curate and create high-quality visual content (graphics, videos, etc.) to engage and attract followers.
9. Maintain brand consistency and voice across all social media platforms.
10. Conduct regular audits of social media accounts to ensure accuracy, relevancy, and compliance with company standards.
11. Develop and maintain relationships with social media influencers and industry professionals.
12. Stay updated on emerging social media platforms and recommend their integration into our overall strategy.
13. Provide training and guidance to team members on best practices and tools for social media management.
14. Proactively identify and resolve any social media issues or crises in a timely and effective manner.
15. Collaborate with legal and compliance teams to ensure all social media content adheres to industry regulations and company policies.

According to JobzMall, the average salary range for a Social Media Specialist (Digital Assets) in New York, NY, USA is $50,000 - $75,000 per year.

Franklin Resources, Inc. is a holding company, which engages in the provision of financial and investment management operations. It offers fund administration, sales, distribution, marketing, shareholder servicing, trustee, custody, and fiduciary services.