Senior Investment Marketing Specialist

At Franklin Templeton Investments, we are looking for a highly skilled Senior Investment Marketing Specialist to join our dynamic team. As a global investment firm, we pride ourselves on our commitment to delivering exceptional results for our clients. This role will require a strategic and creative thinker who is passionate about marketing, investing, and driving business growth. The ideal candidate will have a strong understanding of the financial industry and possess excellent communication and analytical skills. If you are a motivated self-starter who thrives in a fast-paced environment, we would love to hear from you. Join us in shaping the future of investment marketing at Franklin Templeton Investments.

1. Develop and execute strategic marketing plans to promote Franklin Templeton's investment products and services.
2. Conduct market research and analysis to identify target audiences and opportunities for growth.
3. Collaborate with cross-functional teams to create compelling marketing campaigns and materials.
4. Stay up-to-date on industry trends, competitor activities, and regulatory changes to inform marketing strategies.
5. Monitor and analyze the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
6. Build and maintain relationships with key stakeholders, including clients, partners, and internal teams.
7. Create and deliver presentations to internal and external stakeholders, showcasing the value of Franklin Templeton's investment offerings.
8. Manage and allocate marketing budgets to optimize return on investment.
9. Utilize data and analytics to inform decision-making and measure performance.
10. Mentor and provide guidance to junior marketing team members.
11. Ensure all marketing materials and communications adhere to company brand guidelines and comply with regulatory requirements.
12. Identify and pursue new business opportunities to drive growth and expand the company's client base.
13. Act as a subject matter expert on investment products and the financial industry, providing guidance and support to colleagues.
14. Proactively identify and address potential challenges or risks that may impact marketing initiatives.
15. Continuously evaluate and improve marketing processes and procedures to increase efficiency and effectiveness.

According to JobzMall, the average salary range for a Senior Investment Marketing Specialist in Boston, MA, USA is between $98,000 to $160,000 per year. This range can vary depending on the specific company, industry, and level of experience of the individual. Additionally, factors such as bonuses, commissions, and benefits may also impact the overall salary.

Franklin Resources, Inc. is a holding company, which engages in the provision of financial and investment management operations. It offers fund administration, sales, distribution, marketing, shareholder servicing, trustee, custody, and fiduciary services.