Product Marketing Manager

We’re looking for a motivated and experienced Product Marketing Manager to join the team at Franklin Templeton Investments. Our ideal candidate is an innovative problem solver who is passionate about helping our customers achieve their financial goals.The successful candidate will be responsible for developing and executing marketing strategies to drive customer engagement and revenue growth across our suite of products. To be successful in this role, you should have excellent communication and project management skills, as well as a deep understanding of the financial services industry.Required Qualifications:• Bachelor’s degree in marketing, business, or a related field• 5+ years of experience in product marketing or similar role• Proven track record of driving customer engagement and revenue growth• In-depth knowledge of the financial services industry and related trends• Excellent communication and project management skills• Strong analytical and problem-solving skills

Responsibilities:

1. Develop and execute marketing strategies to drive customer engagement and revenue growth for Franklin Templeton Investments.
2. Monitor and analyze financial services industry trends and competitive landscape.
3. Collaborate with internal teams to develop product marketing plans and tactics.
4. Design and create promotional materials, such as brochures, newsletters, and website content.
5. Implement customer research and segmentation strategies to gain insights into customer preferences.
6. Monitor customer feedback and identify areas of opportunity for product improvement.
7. Track and monitor marketing campaigns to measure effectiveness and ROI.
8. Develop and manage marketing budgets.
9. Prepare reports and presentations to share results with senior management.

According to JobzMall, the average salary range for a Product Marketing Manager in St. Petersburg, FL, USA is $81,314 to $112,058 per year. The salary range varies depending on the qualifications and experience of the individual, the size of the company, and the specific industry.

Franklin Resources, Inc. is a holding company, which engages in the provision of financial and investment management operations. It offers fund administration, sales, distribution, marketing, shareholder servicing, trustee, custody, and fiduciary services.