
Alternatives Product Marketing Manager
Welcome to Franklin Templeton Investments! We are seeking a highly motivated and innovative individual to join our team as an Alternatives Product Marketing Manager. In this role, you will be responsible for developing and executing marketing strategies for our alternative investment products. As a member of our dynamic team, you will have the opportunity to shape the future of our alternative product offerings and drive growth in this rapidly evolving market. We are looking for someone with a strong background in product marketing, excellent communication skills, and a passion for delivering top-notch results. If you are a creative thinker with a keen eye for identifying market trends and opportunities, we want to hear from you!
- Develop and execute marketing strategies for alternative investment products.
- Conduct market research and analysis to identify key trends and opportunities for growth.
- Collaborate with cross-functional teams to create compelling marketing materials and messaging.
- Manage the marketing budget and ensure effective allocation of resources.
- Track and report on key performance metrics to measure the success of marketing initiatives.
- Conduct competitor analysis and make strategic recommendations to stay ahead in the market.
- Stay up-to-date on industry developments and incorporate them into marketing strategies.
- Develop and maintain relationships with key stakeholders, including clients, partners, and industry experts.
- Identify and develop new marketing channels to reach target audiences.
- Work closely with sales teams to support their efforts and provide them with relevant marketing materials.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Collaborate with product development teams to ensure that marketing efforts align with product offerings.
- Continuously evaluate and improve marketing strategies to drive growth and increase market share.
- Stay compliant with all relevant laws, regulations, and industry standards.
- Represent the company at industry events, conferences, and other networking opportunities.
Strong Knowledge Of Financial Markets And Investment Products: An Alternatives Product Marketing Manager At Franklin Templeton Investments Should Have A Deep Understanding Of Various Financial Markets And Alternative Investment Products, Including Hedge Funds, Private Equity, And Real Estate.
Marketing Experience In The Financial Industry: Candidates For This Role Should Have A Proven Track Record In Marketing Financial Products Or Services, Preferably In The Alternative Investments Space. This Includes Experience In Developing And Executing Marketing Strategies, Creating Effective Messaging, And Managing Marketing Campaigns.
Excellent Communication And Presentation Skills: As A Key Liaison Between The Investment Team And Clients, An Alternatives Product Marketing Manager Must Have Exceptional Communication And Presentation Skills. They Should Be Able To Effectively Articulate Complex Investment Concepts To Both Internal And External Stakeholders.
Experience With Product Development And Management: The Ideal Candidate Should Have Experience In Product Development And Management, Including Conducting Market Research, Identifying Product Opportunities, And Working With Cross-Functional Teams To Launch New Products.
Strong Analytical And Project Management Skills: This Role Requires A High Level Of Attention To Detail And The Ability To Manage Multiple Projects Simultaneously. Candidates Should Possess Strong Analytical Skills To Track And Measure The Success Of Marketing Initiatives And Make Data-Driven Decisions. Additionally, Project Management Skills Are Essential To Ensure Timely And Successful Execution Of Marketing Campaigns.
Product Development
Market Research
Product Launch
Pricing strategy
Market analysis
Marketing Campaigns
Product positioning
product strategy
brand positioning
Cross-Selling
Competitive Landscape
Client Segmentation
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
Critical thinking
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Alternatives Product Marketing Manager is $80,000-$120,000 per year. However, this can vary depending on factors such as location, experience, and the specific company or industry. Some product marketing managers may also receive bonuses or other incentives as part of their compensation package.
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Franklin Resources, Inc. is a holding company, which engages in the provision of financial and investment management operations. It offers fund administration, sales, distribution, marketing, shareholder servicing, trustee, custody, and fiduciary services.

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