VP - Growth Marketing & Retention

Are you a dynamic and results-driven marketing leader with a passion for driving growth and customer retention? Fossil Group is seeking a Vice President of Growth Marketing & Retention to lead our global marketing strategy and initiatives. As VP, you will have the opportunity to shape the future of our brand and play a key role in driving our business forward. If you have a proven track record of success in driving growth and retention, a strategic mindset, and a passion for building and leading high-performing teams, we want to hear from you! Join us in our mission to inspire the next generation of fashion and lifestyle through innovative marketing strategies.

1. Develop and implement a global marketing strategy to drive growth and customer retention for Fossil Group.
2. Lead and manage a team of marketing professionals to execute on the marketing strategy and achieve business objectives.
3. Analyze market trends and consumer insights to identify opportunities for growth and develop targeted marketing initiatives.
4. Collaborate with cross-functional teams, including product development, sales, and operations, to ensure alignment and integration of marketing efforts.
5. Monitor and analyze marketing performance metrics and make data-driven decisions to optimize campaigns and strategies.
6. Oversee the development and execution of creative marketing campaigns that effectively communicate the brand's message and values.
7. Drive innovation and stay abreast of industry trends to continuously improve and evolve the company's marketing approach.
8. Create and manage marketing budgets and allocate resources effectively to achieve maximum ROI.
9. Develop and maintain strong relationships with external partners, agencies, and vendors to support marketing efforts.
10. Serve as a brand ambassador and represent Fossil Group at industry events and conferences.
11. Foster a positive and high-performing team culture, providing mentorship, coaching, and development opportunities for team members.
12. Continuously evaluate and improve processes and procedures to streamline marketing efforts and increase efficiency.

According to JobzMall, the average salary range for a VP - Growth Marketing & Retention in Richardson, TX, USA is between $175,000 and $220,000 per year. This range can vary depending on factors such as years of experience, company size and industry, and specific job responsibilities. Bonuses and benefits may also be included in the overall compensation package.

Fossil Group, Inc. is a global design, marketing, distribution and innovation company, founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. They create distinctive watches, wearables and accessories with some of the greatest brands in the world, and they have 30,000 points of distribution and 150 countries, including 450 company-owned retail locations.