Product Manager CRM and Personalization

Welcome to Fossil Group, a global leader in the fashion industry! We are seeking a highly motivated and experienced Product Manager to join our team and drive our CRM and personalization strategy. This is a unique opportunity to make a significant impact on the customer experience for our iconic brand. As the Product Manager for CRM and Personalization, you will have the opportunity to shape and implement innovative strategies that will enhance our customer relationships and drive business growth. We are looking for a dynamic individual with a passion for customer-centric solutions and a strong understanding of CRM technology. If you thrive in a fast-paced, collaborative environment and have a proven track record of success in product management, we want to hear from you!

1. Develop and execute a comprehensive CRM and personalization strategy for Fossil Group, in alignment with overall company goals and objectives.
2. Collaborate with cross-functional teams, including marketing, sales, and IT, to identify customer needs and pain points and translate them into product requirements.
3. Conduct market research and competitive analysis to stay informed of industry trends and identify opportunities for innovation and improvement.
4. Define and prioritize product features and enhancements based on business impact, customer feedback, and technical feasibility.
5. Work closely with the development team to ensure timely and high-quality delivery of product features and updates.
6. Monitor and analyze key performance indicators (KPIs) related to CRM and personalization, and use data to inform decision-making and drive continuous improvement.
7. Communicate product updates and progress to stakeholders, including senior management, to ensure alignment and buy-in.
8. Stay informed of customer feedback and use it to inform product roadmap prioritization and future enhancements.
9. Collaborate with external partners and vendors to leverage their expertise and capabilities in support of the CRM and personalization strategy.
10. Stay current on CRM technology trends and advancements, and make recommendations for incorporating new tools and features into the product roadmap.
11. Ensure compliance with relevant data privacy regulations and best practices in all CRM and personalization initiatives.
12. Act as a subject matter expert and advocate for customer-centric solutions and personalization strategies within the organization.
13. Mentor and provide guidance to junior team members, fostering a culture of continuous learning and development.
14. Represent Fossil Group at industry events and conferences to network and stay informed of industry developments.
15. Maintain a positive and collaborative working relationship with all team members and stakeholders.

According to JobzMall, the average salary range for a Product Manager CRM and Personalization in Richardson, TX, USA is between $94,000 and $140,000 per year. This may vary based on factors such as the size and industry of the company, the candidate's experience and qualifications, and the specific responsibilities of the role.

Fossil Group, Inc. is a global design, marketing, distribution and innovation company, founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. They create distinctive watches, wearables and accessories with some of the greatest brands in the world, and they have 30,000 points of distribution and 150 countries, including 450 company-owned retail locations.